Award Programs Are For More Than Just Fame and Glory

We all love recognition. It’s human nature to crave affirmation on a job well done. Being recognized for the work we do makes us work harder to maintain a high level of excellence and hopefully be recognized once again. That is one reason why many brand marketers enter their work into advertising and Web site award programs.

Marketers are not alone entering award programs, our entire society places a great credibility on award winners and award programs are persuasive in every medium. An Oscar or Tony can have significant impact at the box office. A national book award and the sales of a novel can explode.  MTV movie awards, Motor Trend Car of the Year, Grammy, and Malcolm Balridge are some popular awards we all recognize.

The Marketing and advertising community also loves awards. Clio, Cannes Lions, Addys, WebAwards, IAC Awards, One Show and DMA Echo awards all recognize outstanding advertising in each of its many forms.

Agencies and marketing departments enter awards for many reasons:

Stand Out From The Competition – Awards are a great way of helping your company stand out from the crowd. Independently assessed, they provide a genuine comparison between your company and its peers.

Client Respect – Clients respect the independent confirmation of the work being done for the company compared to industry averages and proving the outstanding level of work be winning awards can strengthen the relationship between agency and client.

Budget Time – Letting senior management know their money is well spent will help come budget time. Providing the bean counters with quantifiable evidence can help support requests for expanding marketing budgets doesn’t hurt either.

Individual Recognition – Face it, we’re not in the industry just for the money.  At all levels we need affirmation of our value to the team.  Awards provide us an opportunity to recognize team players at all levels.

Marketing Opportunity – Winning awards can be the start of a great marketing program. Press releases, newsletter articles, print ads and special events can be effectively used to increase brand recognition and drive traffic to your Web site.

Feedback – Receiving valuable feedback about an entry can worth the entry fee alone.  Many top award programs provide comments from the judges to help future development.

Staff Morale – In this current environment with team members separated or working remotely, winning an award can bring everyone together and be a great shot in the arm to boost the team’s morale.

Excellence deserves recognition and the marketing community offers many well-established award programs that marketing professionals can use to satisfy your healthy competitive ego and allow you brag a little bit. However, you can’t win if you don’t enter.

 

William Rice is President of the Web Marketing Association. Founded in 1997, recognizes the people and organizations responsible for developing the most effective online marketing programs on the Internet today.

The 24th annual international WebAward competition recognizes the individual and team achievements of Web professionals in 96 industries all over the world who create and maintain outstanding Web sites.  The deadline for entry for the 2020 WebAwards is May 29, 2020.  A complete list of past winners and this year’s entry form can be found at www.webaward.org.

 

WebAward Deadline May 29th

The deadline for entering the Web Marketing Association’s 24th annual WebAward competition is now only two weeks away – Friday, May 29th.

Excellence deserves recognition and it’s time for you to be recognized for your work. Enter the 2020 WebAwards Competition for Website Development and show the world your talent. More importantly, winning helps increase the morale of your team allowing them to get recognized for their hard work.

Remember, it’s easy to enter but you only have two weeks before it is too late, so don’t wait, enter today!

Learn more and enter at www.webaward.org.

Best Online Advertising Winners Named in 2020 Internet Advertising Competition Awards

The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org

“In 2019, digital advertising is expected to account for more than 50% of total US media ad spending for the first time. As more and more marketing dollars are poured into online advertising, the creativity and excellence in online advertising continues to rise,” said William Rice, president of the Web Marketing Association, Inc.  “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”

 

Best of Show Winners

These Best of Show winners represent the pinnacle of achievement across all industries.  The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.

Here are this year’s Best of Show winners:

DP+ for Subway HTML5 winner of Best of Show Online ad

AIA Worldwide for Future Hunters winner of Best of Show Online campaign

true[X] and Starcom for Best Buy Back To School winner of Best of Show Rich media Online ad

Scoppechio for Longhorn Steakhouse Email Campaign winner of Best of Show Email message campaign

Olive Garden for Olive Garden – New Year winner of Best of Show Email message

TMV GROUP for ROXOR Weekly Dealer Email winner of Best of Show Online Newsletter campaign

LEAP Frame for Hershey’s Time Square winner of Best of Show Integrated ad campaign

GWL Advertising and Direct Orthopedic Care for Direct Orthopedic Care winner of Best of Show Social Media campaign

Zambezi + Experience Kissimmee for Finding Whelmed winner of Best of Show Online Video

Adams & Knight, Inc. for Webster Bank: Jargon Defined winner of Best of Show Online Video Campaign

GEICO for GEICO Mobile winner of Best of Show Mobile application

Adams & Knight, Inc. for Big Goals Bracket winner of Best of Show Interactive Application

TMP Worldwide Advertising & Communications for Careers at Sony Pictures Entertainment winner of Best of Show Website

Dunkin’ Joy in Childhood Foundation for Waze x Dunkin’ Going Gold winner of Best of Show Voice Skill or Action

 

The IAC Awards web site with a complete list of winners is located at www.IACAward.org

 

Top Agency Winners

The Web Marketing Association recognizes the agency that demonstrates consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. Each entrant was awarded points based on the level of award for each award received. The agency with the most points is awarded the Top Agency Award.

TMP Worldwide is recognized with the 2020 Top Agency Award, winning 18 IAC Award winning entries, including two Best of Show awards, 11 Best of industry awards, 8 Outstanding awards and a total of 110 quality points towards the Top Agency Award. TMP Worldwide is a global leader in talent acquisition technologies, committed to finding new ways to leverage software, strategy and creative to build talent and enhance our clients’ employer brands – across every connection point.

Seven additional organizations were recognized as Outstanding Advertising Developers in the 2020 IAC Awards for winning 6 or more awards. They are:

AGENCY (number of awards)

true[X] (15)

TMV Group (12)

Patients & Purpose  (10)

tbk (7)

Zeta Global (6)

Hong Kong Trade Development Council  (6)

Yes Marketing (6)

 

The Web Marketing Association is now accepting entries for the 24th annual WebAward Competition for Web site development.  Deadline for entry is May 29, 2020.

 

Best Advertising Awards

IAC Award Update

We have just completing the judging phase of the 2020 Internet Advertising Competition Awards and are now tabulating the scores from all of the IAC judges.  We expect to announce the winners publicly on April 7th.  All participants will receive an email with their results on or about April 2nd.

Best Small Business Website of 2020 to be Recognized by Web Marketing Association

The Web Marketing Association is looking for the best small business Websites in the world as part of their 24th annual international WebAward Competition for Web site development at the WebAward Web site. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including a category for small business websites, based on the seven criteria of a successful Web site. The deadline for small business web sites to enter to be judged is May 29, 2020.

“Small business marketing has been truly transformed by the Internet,” said William Rice, President of the Web Marketing Association. “A small business company’s websites can now allow that company to do business all over the world, if that website is effective. Having that aspect of your small business website reviewed is just one benefit of participating in the annual WebAward program. Being named an ‘award-winner’ can help with marketing as well”.

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the advertising category is judged against other advertising entries in its industry category and then against an overall standard of excellence.

Here are the past Best Small Business Website WebAward winners:

2019 – Hong Kong Trade Development Council for hktdc.com Small Orders – Small Orders, Big Prospects
2018 – Local Search Masters (LSM) for An Excellent Site For A Growing Fitness Franchise
2017 – Hong Kong Trade Development Council(HKTDC) for hktdc.com Small Orders – Small Orders, Big Prospects
2016 – DynamiX for Zerorez
2015 – TopSpot Internet Marketing for Punum Roofing of Houston Website
2014 – screenagers for 99 reasons why our website is not online yet
2013 – DASH Co. for DASH Co. Website
2012 – My1Stop.com for My1Stop.com – Printing Made Easy
2011 – Overstock.com for Overstock.com
2010 – CityMax.com for Small Business Website Builder
2009 – Risdall Marketing Group for Peter’s Body Shop Web Site Design
2008 – Hong Kong Trade Development Council for hktdc.com – The trusted online marketplace with third-party authentication
2007 – dLife for dLife Website
2006 – BusinessWeek Online for BusinessWeek Online – Small Biz
2005 – Mediapulse, Inc. for Stuart Row Landscapes, Inc.
2004 – Gerard Konars for Bridal and Formal, Inc. Website
2003 – Byte Interactive for Byte Interactive website

All small business entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.

Small Business Websites wishing to be considered for the Best Small Business Website can submit their website for consideration at WebAward.org.

Winners of a WebAward in the small Business category will also receive:

  • Handsome statue or certificate of achievement
  • Increased visibility for their company
  • Marketing opportunity to promote the company website to the media
  • Links to your site from the highly ranked WebAward site to help SEO
  • A highlight for your resume.
  • Admiration of peers, friends and co-workers

The 2020 WebAwards are sponsored by the following leading organizations: PR.com, iContact, and Webmaster Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

 

Internet Professionals Needed To Judge 24th annual WebAward Competition

The Web Marketing Association is looking for experienced Internet professionals who can help judge the Websites that are entered into its 24th annual international WebAward competition, the standards-defining award program that sets industry benchmarks based on the seven criteria of a successful Web site. Interested individuals can submit their names for consideration using the WebAward Judges Nomination Form.

The 2020 WebAward Competition for Website development is currently accepting entries until May 29, 2020. Judging will begin in mid-June and run through early August.

“The WebAwards is different from other Web site award programs because we’re not just a beauty pageant focused on name recognition of big-time brands and pretty designs,” said William Rice, President of the Web Marketing Association.  “Our judges are handed picked experts who have hands on experience either leading or developing some of today’s top Websites.  These individuals understand that participating as a judge in the WebAwards is one excellent way to give back to the online marketing community and help it to grow and evolve.”

Judges will consist of a select group of Internet professionals who have direct experience designing and managing Web sites – including members of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past judges have included top executives from leading organizations such as Universal McCann, SapientNitro, T Rowe Price, Bridge Worldwide, Disney, Euro RSCG, Boeing, Huge, IBM, ING Direct, VML, Facebook, J. Walter Thompson, Gartner, Possible Worldwide, YUM!, Cuker Interactive, PayPal, Razorfish, Munich Re, Refinery, Ernst & Young, Magellan Health Service, Microsoft, R/GA, Family Cookbook Project, Saatchi & Saatchi, SAP, Starwood Hotel, and Website Magazine.

If you or someone some one in your organization would make a good judge, they can learn more and enter their name for consideration on the WebAward Judges Nomination Form.

“The vast majority of our judges return each year to participate again as a WebAward judge, but some need to take time off from judging and because of the popularity of the WebAwards there is a constant need for new judges”, said Rice. “Prior to the beginning of the judging, we spend several weeks discussing the current state of Web development and how it should be recognized through the WebAwards.  Being a WebAward judge is a valuable experience that helps the individual better understand overall Web development and of course looks impressive on a resume or corporate bio”.

Web Marketing Association to Name Best Websites of 2020

The Web Marketing Association has opened its 24th annual international WebAward competition call for entries.  The WebAwards are the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site.  It recognizes the individual and team achievements of Web professionals in 96 industries all over the world who create and maintain outstanding Web sites.  The deadline for entry for the 2020 WebAwards is May 29, 2020.  A complete list of past winners and this year’s entry form can be found at www.webaward.org.

Websites are judged on seven criteria, including design, innovation, content, technology, interactivity, copy writing and ease of use and receive a numeric score.  Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence.  Entrants also benefit from receiving valuable feedback from the WebAwards professional judging panel on their Web site development efforts.

This year’s top awards will include:

A “Best of Industry” WebAward will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.

The competition’s highest honor, the 2020 WebAward “Best of Show,” will be given to the one site that the judges believe represents the pinnacle of outstanding achievement in Web development.  Last year’s Best of Show winner was is presented to  UP Hotel Internet Marketing for winning the 2019 Best of Show WebAward for their excellent work on Qbic which also won Best Hotel and Lodging Website.

The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the “Top Interactive Agency” WebAward. WSI was named Top Agency at the 2019 WebAward Competition, , taking home 15 WebAwards last year. The Top Agency Award is given to recognize the consistently outstanding development going on at interactive firms.

The WebAward Top Agency award recognizes consistency of effort and is given to the interactive agency that wins the most WebAwards in a given year. All locations and offices of a specific agency will be consolidated for the purpose of determining the winner of this award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 10 points, Best of Industry 5 points and each Outstanding award 3 points and a Standard of Excellence 1 point. The agency with the most points will be awarded the Top Agency Award for 2020.

Each year, many agencies and some corporations win multiple awards and deserve additional recognition. This year, we will recognize each organization that wins 6 or more WebAwards with an Outstanding Interactive Developer trophy. In 2018, there were 13 agencies recognized with this prestigious award.

Interactive and advertising agencies that win a 2020 WebAward will automatically be included in the Award Winning Agency Database with a free premium listing.

Judging for the 2020 WebAwards will take place in June through August and winners will be announced in September.  Judges will consist of a select group of Internet professionals who have direct experience designing and managing Web sites,–including members of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past judges have included top executives from leading organizations such as Universal McCann, SapientNitro, T Rowe Price, Bridge Worldwide, Disney, Euro RSCG, Boeing, Huge, ING Direct, IBM, VML, Facebook, J. Walter Thompson, Gartner, Possible Worldwide, YUM!, Cuker Interactive, PayPal, Razorfish, Munich Re, Refinery, Ernst & Young, Magellan Health Service, Microsoft, R/GA, Family Cookbook Project, Saatchi & Saatchi, SAP, Starwood Hotel, and Website Magazine.

Check out our Web Marketing Association Facebook Page and be sure to like us as we will be providing hints and tips on how to improve your chances on winning a top award though out the award program entry period.

The 2020 WebAwards are sponsored by the following leading organizations: iContact, PR.com, and Webmaster Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

To enter the 24th annual WebAward Competition for Website Development, please visit our website and create a nominator account.

 

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Web Marketing Association Names Best Mobile Web Sites and Best Mobile Apps of 2019

The Web Marketing Association is pleased to announce the winners its 8th  annual international MobileWebAward competition.  This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications.  The complete list of winners for each of the 86 industries covered can be found at www.mobile-webaward.org.

“Use of smartphones and tablet computers continue to explode and companies are racing to have users connect and interact with them using mobile devices,” said William Rice, president of the Web Marketing Association.  “The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet.”

This year’s top awards include:

NIC Maryland won Best of Show Mobile Website for A Better Maryland Interactive Web Site.  Maryland’s new state development plan, A Better Maryland, was developed to coordinate the planning needs of state agencies and local governments.  The A Better Maryland website provides a visually appealing, responsive, and interactive layout of the plan’s topics and strategies for responsible growth as well as a centralized digital resource center. The digital resource center contains data, tools, and information sources intended to be a virtual library of state and local plans and related resources used for planning responsible growth and resource protection.

GEICO won Best of Show Mobile Application for GEICO Mobile. GEICO Mobile built the app to be personalized to each specific customer. The app will greet you by name and you’ll unlock all of the features of GEICO Mobile that are made for your policy. You get instant access to all of your policy info and details, and our personalized on-boarding experience guides you through any outstanding “next steps” you may have.  You can sign any required forms needed for your state, setup your billing preferences, and discover extra features that are valuable to you. If you need a reminder to change your oil, GEICO Mobile has your back. If you need help finding the cheapest gas when your tank is low, the Find Gas feature will show you a station nearby where you can save the most. GEICO Mobile has everything you need to manage your policy. GEICO Mobile was made to give you the best experience in the moments you need us most.

TMP Worldwide was named Top Interactive Agency for the 2019 MobileWebAwards competition. They received 13 awards including Best Employment Mobile Website. As the global leader in talent acquisition technologies, they are committed to finding new ways to leverage software, strategy and creative to enhance clients’ employer brands – across every connection point.

Two additional firms were recognized as Outstanding Mobile Developers for their work. They are the Hong Kong Trade Development Council and TMV Group.

A complete list of winners can be found on the award program’s Website.

The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence.

The Best of Industry winners receive a statue reminiscent of a personal mobile device, it could be yesterday’s smart phone, today’s tablet, or tomorrow’s device.  It is crafted of fine jet-black crystal with the iconic “W” accent in 24kt plated gold and personalized with your award information.  The award is entirely hand crafted by, Society Awards, the makers and designers of other notable award programs such as the Golden Globes, Emmys, MTV VMAs, and CLIOs to name a few, and presented in its own custom gift box.

The 2018 MobileWebAwards are sponsored by the following leading organizations: PR.com, EContent Magazine, iContact, and Webmaster Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

 

2019 MobileWebAwards Update

The judging is complete and we are now finalizing the winners of the 8th annual MobileWebAward Competition.

The winners will be announced to the participants the first week of December and the public announcement will be on December 10th.

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