The Web Marketing Association judges will select the best social media campaigns in 86 industries as part of their 19th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their social media work for consideration may do so at www.IACAward.org before the deadline of January 29, 2021.
“Marketers using social media, like Facebook, Pinterest, Instagram, and Linkedin, to engage consumers is exploding,” said William Rice, president of the Web Marketing Association. Using either apps or pages can an effective advertising tool to build brand awareness and engage consumers using social media. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.
The 2021 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 29, 2021 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
Past Best of Show Winners in the Social Media category include:
2020 Direct Orthopedic Care won by GWL Advertising and Direct Orthopedic Care
2019 Wild Turkey: 101 Years, No Apologies won by Heat
2018 Rip It Social Media won by TMV Group
2017 Put a Price on your Precious won by These Days
2016 Ask Pharma won by Atmosphere Proximity
2015 Which Career Character Are You? AT&T Quiz won by AT&T – Jennifer Terry-Tharp
2014 The Walking Dead Chop Shop won by INNOCEAN USA
2013 Revlon Expression Experiment won by VML
2012 The Source Code Mission won by The Visionaire Group
2011 Coca-Cola Happiness Machine won by Definition 6
In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as:
Email message campaign
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Integrated ad campaign
Rich media ads
Voice Skills and Actions
Online newsletter campaign
A complete list of past winners can be found at the IAC Award Website.