The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 12th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.orgbefore the deadline of January 31, 2014.
“Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue,” said William Rice, president of the Web Marketing Association. “Videos can be standalone viral projects, serials, or page-based creative. Each online video ad will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online video. Winning awards is also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
bswing won Best of Show Online Video in the 2013 Internet Advertising Competition Awards for Twig the Fairy, which also won Best Entertainment Online Video.
The 2014 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2014 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:
Online ads (including banner, pop-up or interstitial)
Rich media ads
Social Media
Web sites (including microsites and landing pages)
Email message campaign
Online newsletter campaign
Online applications
Mobile apps
Integrated ad campaign
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2012, ten agencies won this honor.
Judging for the IAC Awards will take place in February, 2014, and winners will be notified by e-mail in March, 2014. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising.
The 2014 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.