The Web Marketing Association judges will select the best online apps of 2015 in 86 industries as part of their 13th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at http://www.iacaward.org before the deadline of January 30, 2015.
“Online apps are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association. “The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.
The 2015 international Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) throughout the world involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 30, 2014 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats such as:
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Rich media ads
Email message campaign
Online newsletter campaign
Mobile apps and websites
Integrated ad campaign
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
The 2014 Best of Show for Interactive Applications went to Manulife Financial for Manulife – Ride to 65, which also won Best Food Industry and Interactive Application and Best Restaurant Interactive application.
Past top winners in Interactive Application format include:
|2012||Beef Equity – Here’s the Beef||Wendy’s and The Kaplan Thaler Group|
|2011||Toyota Sponsafier||Saatchi & Saatchi LA|
|2010||Apple Jacks Gliders||Biggs|Gilmore|
|2009||Photo Slice||Atmosphere BBDO|
|2008||PENTAX Photo Gallery||texturemedia|
|2007||My Family “Census” Site||Hornall Anderson Design Works|
|2006||Keowee Falls Interactive Tour||Aristotle and Cliffs Communities|
|2005||Jeep Trail Rated Challenge||Organic, Inc.|
|2004||The New BMW 6 Series Convertible. Inspiration. Dynamics. Elegance.||BBDO InterOne GmbH, Hamburg|
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2014, 13 agencies won this honor.
Judging for the IAC Awards will take place in February, 2015, and winners will be notified by e-mail in March, 2015. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2015 Internet Advertising Competition Awards are sponsored by Burst Media, Small Army Creative Services, VerticalResponse, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, the Internet Advertising Competition Awards and the MobileWebAwards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.