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Best Mobile Apps and Best Mobile Websites Named By Web Marketing Association

The Web Marketing Association is pleased to announce the winners its first annual international MobileWebAward competition. This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications. The complete list of winners can be found at

The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence.

“Smartphones and tablet computers are exploding and companies are racing to be allow users to connect and interact with them using mobile devices,” said William Rice, president of the Web Marketing Association. “The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet today.”

This year’s top awards include:

HeBS Digital won Best of Show Mobile Website for Loews Hotels Mobile Website, which also was recognized as Best Hotel and Lodging Mobile Website. Loews Hotels state-of-the-art mobile-ready website features PDA-Ready pages branded to the look and feel of the full online website. The mobile website is optimized for both a mobile user-experience and visibility on mobile search engines.

Indiana Interactive, LLC won Best of Show Mobile Application for DNR iPhone Application, which also was awarded Best Travel Mobile Application. This free application contains a variety of useful information on Indiana’s state parks, forests, nature preserves, fish and wildlife areas, and more. It also has convenient links to mobile versions of the hunting and fishing guide.

Aperto Move GmbH of Berlin Germany was named Top Interactive Agency for the 2012 international MobileWebAwards. They received five awards including Best Consulting Mobile Website for AppRadar locates App Satisfaction, Best Credit Union Mobile Application for Economia – The interactive serious education economy game, Best Toy & Hobby Mobile Application for Daisy Oracle – Your free love check and Best Transportation Mobile Application for Alphaguide Mobile Car Service App.

A complete list of winners can be found at the MobileWebAward’s Winner’s Page.

The 2012 MobileWebAwards are sponsored by the following leading organizations: BGT Partners, PR Newswire, Burst Media, MycroBurst, EContent Magazine, ExactTarget, ad:tech conferences, Internet World UK, SES Conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.