The Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 16th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACward.org before the deadline of January 31, 2018.
“Email marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association. “The creative used in an email marketing campaign has gone from text only to highly personalized ads targeting highly segmented lists. Each email advertisement and campaign will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating email advertising. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects their outstanding work”.
The 2018 Internet Advertising Competition Awards will accept entries from 86 industries, including airline, biotech, B2B, consumer goods, education, health care, financial services, professional services, technology and travel just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.
Past Best of Show Email Campaigns winners include:
Year Entry Name -Winner
2017 USA Network – Mr. Robot Email Campaign
2016 USA Network – Mr. Robot Email Campaign
2015 L’Oreal Mousse Absolue Campaign- Acxiom Digital Impact
2014 OCE “Choose My Future” Email Nurturing Campaign – FVM Strategic Communications
2013 Designed for Peace – McCann Digital Israel
2012 Customers Get Their Deal OnVerticalResponse – VerticalResponse
2011 Coffey Anderson – Email campaign – CDMG Inc.
2010 PGATOUR.COM Scores Hole in One with Video in Email – PGATOUR.COM and Datran Media’s StormPost
Past best of Show Email Messages Winners include:
Year Entry Name – Winner
2017 Sanky Communications – Covenant House 2,000 Heroes for Homeless Kids
2016 Orange Label Art + Advertising – Greenwell Farms: Holiday Email Campaign
2015 Hilton Sandestin Beach Golf Resort & Spa Email – Miles and Hilton Sandestin Beach Golf Resort & Spa
2014 Garnier Stylefinder Email – Acxiom Digital Impact
2013 Marketing Results Holiday Email – Marketing Results, Inc.
2012 ESPN – Tutu Email – TMP Worldwide
2011 e-Dialog 2010 Holiday Card – e-Dialog, Inc.
2010 e-Dialog 2009 Holiday Card – e-Dialog, Inc.
The 2018 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2018 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to individual email creative and email campaigns, Awards will be presented within each of the industry categories and advertising formats such as:
Rich media ads
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Online newsletter campaign
Integrated ad campaign
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2017, seven agencies won this honor.
Judging for the IAC Awards will take place in February, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2018 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.