Each year, BtoB highlights 10 business-to-business Web sites that are particularly good examples of how companies can use the Web to communicate with customers. These sites turn out to be ones that do an exceptionally good job with the basics year after year, allowing visitors to find product and company information quickly and easily, providing a brand experience consistent with other marketing channels and offering a way to take the relationship to the next level.
Once again William Rice, President of the Web Marketing Association, was ask to be one of the experts naming the sites for the article 10 Great Web Sites: Getting the basics right keeps sites useful, effective by Karen J. Bannan.