Best Mobile Web Sites and Best Mobile Apps of 2018 Announced

The Web Marketing Association is pleased to announce the winners its seventh annual international MobileWebAward competition.  This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications.  The complete list of winners for each of the 86 industries covered can be found at www.mobile-webaward.org.

“Use of smartphones and tablet computers continue to explode and companies are racing to have users connect and interact with them using mobile devices,” said William Rice, president of the Web Marketing Association.  “The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet.”

This year’s top awards include:

Milestone Internet Marketing won Best of Show Mobile Website for VIVE Hotel Waikiki. VIVE hotel Waikiki’s target audience is made up of leisure travelers, with heavy representation from Korea, Canada and Australia, and offer the very best value and location while still providing a stylish package.  Milestone created a “true” mobile first website design that includes design is based on user intent and task completion, simple, clear, and easy to use Calls to Action, intuitive forms designed for small screens and other state of the art features.

State Farm Insurance won Best of Show Mobile Application for State Farm Mobile App. By combining banking and insurance, the app takes on two of life’s biggest needs–and does it with simple ease. State Farm partnered with Y Media Labs to create a customer-centric design. The app lets customers deposit a check, pay their insurance bill, request roadside assistance, file and track claims, and much more. The app features many breakthrough innovations—like a photo damage estimator that lets drivers take a picture of their damaged vehicle which is then used to write an estimate; a claims chatbot to guide them through the claim filing process; proof of insurance cards available without even logging in; and a quoting process that allows for creative comparisons of policy options.

TMV Group was named Top Interactive Agency for the 2018 MobileWebAwards competition. They received 6 best of industry awards: Best Food Industry Mobile Website, Best Automobile Mobile Website, Best Mobile Mobile Website, Best Beverage Mobile Website, Best Retail Mobile Website and Best Beverage Mobile Website.

A complete list of winners can be found on the award program’s Website.

The Best of Industry winners receive a statue reminiscent of a personal mobile device, it could be yesterday’s smart phone, today’s tablet, or tomorrow’s device.  It is crafted of fine jet black crystal with the iconic “W” accent in 24kt plated gold and personalized with your award information.  The award is entirely hand crafted by, Society Awards, the makers and designers of other notable award programs such as the Golden Globes, Emmys, MTV VMAs, and CLIOs to name a few, and presented in its own custom gift box.

The 2018 MobileWebAwards are sponsored by the following leading organizations: PR.com, EContent Magazine, iContact, and Webmaster Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

 

IAC Awards to Name Best Alexa Skills

IAC Award Trophy

Internet Advertising Competition Crystal Statue

The Web Marketing Association announces a new advertising medium has been added to the 17th annual Internet Advertising Competition (IAC) Awards for Voice Skills or Actions. This marks the first time an international award program will judge the exploding use of voice assistants like Alexa skills or Google Actions in branding and advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2019.

“Consumer demand for Internet enabled voice devices continues to explode,” said William Rice, President of the Web Marketing Association.  “Brand marketers are recognizing this opportunity and are creating thousands of grand-breaking skills for Amazon Alexa and actions Google Assistant. There are now more than 50,000 Alexa skills alone, up from 1,000 back in June 2016. The IAC Awards will provide clients of interactive agencies and corporate marketing departments the third-party confirmation that their consumers are getting the best creative for their ad dollars.  Winning awards is a great way to demonstrate your creative potential.”

Alexa skills are third-party apps you can add to your Alexa account based on your needs and preferences. Google Assistant’s version of these apps are called Google Actions.

The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video and social media in 96 industry categories. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2019 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

The 2019 Internet Advertising Competition Awards are sponsored by PR.Com, EContent Magazine, iContact, IRCE, and WebMaster Radio.

 

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