Best Online Newsletters to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best online newsletters of 2018 in 86 industries as part of their 16th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2018.

“Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association.  “Each online newsletter will be judged on copywriting, creativity, innovation, design, impact, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online newsletters. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Other Award Winning Online Newsletters included:

Year Entry Name Winner
2017 #YRMatters The Regional Municipality of York
2016 Town & Country Bank Website Town & Country Bank
2015 L’Oreal Paris USA’s Red Hot Holiday Trends Acxiom Digital Impact
2014 African Wildlife Online Newsletter campaign Sanky Inc
2013 WWF fundraising email campaign rabbit eMarketing GmbH
2012 Bing Travel Horizontal Scroll Acxiom Creative
2011 Manulife Solutions BlueRush Digital Media Corp.
2010 Online Newsletter campaign for VISIT FLORIDA Miles Media

The 2018 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 31, 2018 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.

In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:

Integrated ad campaign

Online ad (including banner, pop-up or interstitial)

Online ad campaign

Email message

Rich media ad campaign

Rich media online ad

Social Media campaign

Online newsletter campaign

Web sites (including microsites and landing pages)

Online Video

Mobile Apps

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2017, seven agencies won this honor.

Judging for the IAC Awards will take place in February, 2018. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2018 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

 

Best Online Newsletters to Be Named by Web Marketing Association

Best Advertising AwardsThe Web Marketing Association judges will select the best online newsletters of 2018 in 86 industries as part of their 16th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2018.

“Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association.  “Each online newsletter will be judged on copywriting, creativity, innovation, design, impact, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online newsletters. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Other Award Winning Online Newsletters included:

Year Entry Name Winner
2017 #YRMatters The Regional Municipality of York
2016 Town & Country Bank Website Town & Country Bank
2015 L’Oreal Paris USA’s Red Hot Holiday Trends Acxiom Digital Impact
2014 African Wildlife Online Newsletter campaign Sanky Inc
2013 WWF fundraising email campaign rabbit eMarketing GmbH
2012 Bing Travel Horizontal Scroll Acxiom Creative
2011 Manulife Solutions BlueRush Digital Media Corp.
2010 Online Newsletter campaign for VISIT FLORIDA Miles Media

The 2018 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 31, 2018 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.

In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:

Social Media Campaigns

Online ad (including banner, pop-up or interstitial)

Online ad campaign

Email message

Rich media ad campaign

Rich media online ad

Online newsletter campaign

Integrated ad campaign

Web sites (including microsites and landing pages)

Online Video

Mobile Apps

 

 

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

 

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2017, seven agencies won this honor.

Judging for the IAC Awards will take place in February, 2018. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2018 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

Best Email Advertising Campaigns to Be Named by Web Marketing Association

Best Advertising AwardsThe Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 16th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACward.org before the deadline of January 31, 2018.

“Email marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association.  “The creative used in an email marketing campaign has gone from text only to highly personalized ads targeting highly segmented lists.  Each email advertisement and campaign will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating email advertising. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects their outstanding work”.

The 2018 Internet Advertising Competition Awards will accept entries from 86 industries, including airline, biotech, B2B, consumer goods, education, health care, financial services, professional services, technology and travel just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.

Past Best of Show Email Campaigns winners include:

Year    Entry Name  -Winner

2017    USA Network – Mr. Robot Email Campaign

2016    USA Network – Mr. Robot Email Campaign

2015    L’Oreal Mousse Absolue Campaign- Acxiom Digital Impact

2014    OCE “Choose My Future” Email Nurturing Campaign  – FVM Strategic Communications

2013    Designed for Peace – McCann Digital Israel

2012    Customers Get Their Deal OnVerticalResponse – VerticalResponse

2011    Coffey Anderson – Email campaign – CDMG Inc.

2010    PGATOUR.COM Scores Hole in One with Video in Email – PGATOUR.COM and Datran Media’s StormPost

 

Past best of Show Email Messages Winners include:

Year    Entry Name – Winner

2017    Sanky Communications – Covenant House 2,000 Heroes for Homeless Kids

2016    Orange Label Art + Advertising – Greenwell Farms: Holiday Email Campaign

2015    Hilton Sandestin Beach Golf Resort & Spa Email – Miles and Hilton Sandestin Beach Golf Resort & Spa

2014    Garnier Stylefinder Email – Acxiom Digital Impact

2013    Marketing Results Holiday Email – Marketing Results, Inc.

2012    ESPN – Tutu Email – TMP Worldwide

2011    e-Dialog 2010 Holiday Card – e-Dialog, Inc.

2010   e-Dialog 2009 Holiday Card – e-Dialog, Inc.

 

The 2018 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2018 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to individual email creative and email campaigns, Awards will be presented within each of the industry categories and advertising formats such as:

Social Media

Online Video

Rich media ads

Web sites (including microsites and landing pages)

Online ads (including banner, pop-up or interstitial)

Online applications

Online newsletter campaign

Integrated ad campaign

Mobile Apps

 

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2017, seven agencies won this honor.

Judging for the IAC Awards will take place in February, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2018 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

 

 

Case Study: Fotor Converts From A Flash-Based Platform To A Fully-Fledged HTML5 Site

Fotor was recognized by the Web Marketing Association (WMA) with the 2017 Webaward for Outstanding Achievement in Web Development.

The latest nomination of honours follows the release of Fotor from a Flash-based platform to a fully-fledged HTML5 conversion, and will be used to provide an improved user experience for all Fotor platforms, to enhance the Fotor Team, and expand Fotor’s global exposure and reach.

 

 

 

 

 

 

It was not a simple task for Fotor to implement the conversion from Flash to HTML5. As a celebrated online photo editing and design platform, Fotor has a considerable user base and had created comprehensive features and tools for their use. The Fotor Team needed to ensure the preservation of the user experience, alongside the continuance of all functionality and the performance of each feature. Fotor’s conversion process started in 2016. A number of browsers started to downgrade their support for Flash-based sites in as 2017 began. As you can imagine, this was a nightmare for the industry and the Team was in a race with the clock to keep dissatisfied users. Meanwhile competitors were striving to instruct users on how to navigate an unpleasant experience. By this time however, Fotor had already move to the next stage.

Following 10 months of intensive development and testing both in-house and online, the new version was finally launched. To ensure an improved user experience, the Team developed some cool new features to make what was great even better. Syncing work and photos to the Fotor Cloud, supporting HD PDF saving for easy printing, and the addition of handy tools under Design. There are no limitations for any user at Fotor.

Fotor was first launched in 2012 as an all-in-one, photo editor and collage creation suite and was quickly dubbed “Photoshop Lite” by the BBC Fotor is a renowned graphic editing and designing suite, utilizing technology to bring digital editing to anyone, anywhere. Its design features give users the ability to design graphics where the only limitation is their imagination, and Fotor is successfully competing in the Photo Editor, Collage, and Graphic Design applications market.

 

 

 

 

 

 

 

 

 

Fotor has upwards of 250 million users in more than 180 countries, received Top Developer in Google Play and, in the category of Free Photo Apps, placed 1st in more than 100 regions within the Apple Mac photographic community.

In the end of 2015, Fotor launched its graphic design feature.

 

 

 

 

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“Following on from our initial launch, the Fotor premise remains,” said Tony Duan, CEO of Fotor. “Not everyone has an eye for good design, or is comfortable using professional-level tools like InDesign or Photoshop, but Fotor users still need to create graphics for things like invitations, posters, blogs, marketing promotions, and much more.”

That’s where Fotor for design comes in. Fotor offers a variety of editing options that appeal to prolific bloggers, designers, account managers, and such. People need to be able to create new graphics quickly and inexpensively within an application interface that’s sleek and minimal.

Most features in Fotor are free of charge. However, users can subscribe monthly or annually to upgrade their account and enjoy premium functions. Fotor has grown rapidly in a fairly short span of time, and currently reaches more than 40 thousand subscribers.

Looking to the future, at the moment Fotor’s main templates are designed by in-house designers. However, Fotor has begun recruiting freelance graphic creators to generate templates that are rich in design. In an effort to create a persistent flow of fresh and high-quality content on all of our sites, Fotor is in the process of enhancing the Fotor community through the implementation of user-generated content. Users can contribute to our content creation efforts by sharing their designs, and re-designing the work of others. This capability increases engagement on Fotor and lets users tap into everything shared on the web. Additionally, the launch of Fotor’s own site of stock photos, with images sourced from Fotor apps, lets users purchase images at a much lower price when compared with traditional stock photo sites. Our Challenge section, presents a series of photographic contests with various topics that are updated each week. To date, Fotor has collected over one million photos that users have given us permission to sell.

“Our goal is to provide the best photo editing products for photographers around the world regardless of their experience or level of skill,” said Duan. “Fotor continues to innovate and push the boundaries of what is possible in photo editing and design.”

 

 

Best Online Video Campaigns to Be Named by Web Marketing Association

Best Advertising AwardsThe Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 16th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2018.

“Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue,” said William Rice, president of the Web Marketing Association.  “Videos can be standalone viral projects, serials, or page-based creative. Each online video ad will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online video. Winning awards is also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Other Best of Show winners from IAC Awards for best video include:

Year Entry Name Winner
2017 Back to Work Pretty Damn Sweet
2016 UpRight by Tross Creative Tross Creative
2015 Blind Test Drive INNOCEAN USA
2014 Finn & Friends “The Great Outdoors” Interlude, Y&R, Geometry Global
2013 Twig the Fairy bswing
2012 Yaris It’s a Car! Web Films Saatchi & Saatchi LA
2011 Help Me Choose Organic, Inc.
2010 Morningstar Farms Video Recipes Biggs|Gilmore

The 2018 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2018 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:

Online ads (including banner, pop-up or interstitial)

Rich media ads

Social Media

Web sites (including microsites and landing pages)

Email message campaign

Online newsletter campaign

Online applications

Mobile apps

Integrated ad campaign

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2017, seven agencies won this honor.

Judging for the IAC Awards will take place in February, 2018. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2018 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

 

 

Best Websites for Advertising to Be Named by Web Marketing Association

Best Advertising AwardsThe Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 16th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2018.

 

“Websites are an effective advertising tool to build brand awareness and engage consumers on a global scale,” said William Rice, president of the Web Marketing Association. “The IAC Awards provides an opportunity to show the world your expertise and ability to develop a website as an advertising vehicle. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

 

The IAC Awards were developed to evaluate and recognize innovation and excellence in online advertising which includes a category for Websites. The Web Marketing Association’s WebAward Competition for Website Development will focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience.  Websites entered into the Website category of the IAC Awards will be judged based on their advertising merit.  A site can be entered in both the IAC Awards and the WebAward Competition.

 

The 2018 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2018 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to Websites, awards will be presented within each of the industry categories and advertising formats such as:

IAC Award Crystal StatueSocial Media

Mobile Apps and websites

Online ads (including banner, pop-up or interstitial)

Rich media ads

Email message campaign

Online newsletter campaign

Online applications

Integrated ad campaign

Online Video

 

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

 

The 2017 Best of Show for Websites was given to TMV Group for their work on FaygoUnbottled.com.

 

Past top winners in the Website category include:

2016 HAVAS PARIS for La Marine Nationale : On Board Careers

2015 SapientNitro for The Blight Authority: Changing Blight to Bright

2014 Human. for Hudson Yards New York

2013 McCann Digital for Donate with Style

2012 Saatchi & Saatchi LA for The Camry Effect

2011 Rockfish for America’s Health Rankings
2010 Biggs|Gilmore for FrootLoops.com
2009 Verizon, NFL Network, Communifx for Verizon and NFL Network Online Demo

 

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

 

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2017, seven agencies won this honor.

 

Judging for the IAC Awards will take place in February, 2018. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

 

The 2018 Internet Advertising Competition Awards are sponsored by PR.com, iContent, EContent Magazine, Webmaster Radio and Website Magazine.

 

A complete list of past winners can be found at the IAC Award Website.

 

Online Ad Professionals Needed to Judge Best Online Advertising Awards

Best Advertising AwardsThe Web Marketing Association’s 16th annual Internet Advertising Competition (IAC) Award program is currently accepting entries and is looking for qualified judges to help adjudicate this year’s award program. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.

To nominate yourself or someone within your organization, please complete the Judge’s Nomination Form. Internet and advertising professionals selected as judges will be contacted during the first week of January.

“We are looking to expand the judging pool for the awards by bring on qualified advertising professionals to help us set the standard of excellence for online advertising,” said William Rice, president of the Web Marketing Association, Inc. “We created the IAC Awards to highlight the best in this unique advertising medium by industry and need additional individuals who have direct experience developing online advertising. Our judges must have an in-depth understanding of the current state-of-the-art in web advertising, an eye for a well-designed ad and the objectivity to score entries according to a predefined set of criteria.”

Judging for the IAC Awards will take place in February, 2018. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2018 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

“It is an honor and an important responsibility when you are chosen to participate as a judge,” said Rice. “Judging an award show like the IAC Awards is a great way to share your experience and expertise with the online advertising community. You are helping to set the standard for award winning advertising throughout the Web.”

The 2018 Internet Advertising Competition Awards are sponsored by SEO Inc., PR.com, EContent Magazine, WebMaster Radio and Website Magazine.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

16th Annual Internet Advertising Competition To Name Best Online Advertising

Best Advertising AwardsThe Web Marketing Association announces the Call for Entries for the 16th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video and social media in 96 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2018.

“Online advertising outlays worldwide are expected to surpass $583.91 billion this year,” said William Rice, President of the Web Marketing Association.  “We created the IAC Awards to highlight the best in this unique advertising medium by industry, and also to help advertising professionals validate their efforts to clients and senior management. The IAC Awards can provide independent third party confirmation that clients are getting the best creative for their ad dollars.  Winning awards is a great way to demonstrate your creative potential.”

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2018 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats including:

Best Social Media Campaign

Best Online ad (including banner, pop-up or interstitial)

Best Email message

Best Online newsletter

Best Website (including best landing pages and best microsites)

Best Online video

Best Mobile applications

Best Integrated ad campaign

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2017 through January 31, 2018.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award. Agencies winning an IAC Award will also be automatically included in the Award Winning Agencies Database.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2017, seven agencies won this honor.

Judging for the IAC Awards will take place in February, 2018. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2018 Internet Advertising Competition Awards are sponsored by SEO Inc., PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

 

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