The Web Marketing Association judges will select the best mobile applications of 2016 in 86 industries as part of their 14th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at http://www.iacaward.org before the deadline of January 29, 2016.
“While many mobile applications are tools that make life easier for millions of people, they also are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association. “Whether for the iPhone or Android phones, mobile apps are becoming a must have marketing tool. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.
The 2016 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 29, 2016 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as:
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Rich media ads
Email message campaign
Online newsletter campaign
Integrated ad campaign
Ads the client did not choose
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
The 2015 Best of Show for Mobile Apps was awarded to Franklin Templeton Asset Management (India) Pvt. Ltd for their work on Fundtastic Cup.
Other Best of Show winners in the mobile category include:
2014 Lowe Campbell Ewald for Navy: SeaPerch App
2013 RED Interactive Agency for Battleship: Destroyer Experience
2012 Nissan North America & Critical Mass for Nissan Versa iPad Experience
2011 HBO for Eastbound & Down S2 – Kenny Powers Home Run Fiesta
2010 imc2 for Pizza Hut iPhone App
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2015, nine agencies won this honor.
Judging for the IAC Awards will take place in February, 2016, and winners will be notified by e-mail in March, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2016 Internet Advertising Competition Awards are sponsored by Small Army Creative Services, PR.com, VerticalResponse, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.