Our Thanks for an Outstanding Year

December is a time when we like to look back at the year and reflect on the successes of the past twelve months and be thankful for all that we have.

The Web Marketing Association would like to thank the hundreds of online marketing and development professionals that contributed their time and expertise to help organize and judge both the WebAwards and the IAC Awards. This group of individuals are industry leaders that are giving back to the Internet in an effort to improve the level of website development and online advertising for everyone. We thank then for their ongoing commitment and recognize that we could not produce such outstanding award programs without them.

We also would like to thank our corporate sponsors, many of which have been with us for many many years. Our sponsors are hand picked because of their leadership position in the world of online marketing. These companies support our programs by providing high value exposure to help drive traffic to our award programs. This year our sponsors include: BGT Partners, PR Newswire, AllBusiness, ExactTarget, ad:tech conferences, Internet World UK, Search Engine Strategies, Burst Media, Webmaster Radio, and Website Magazine.

Finally we would like to thank our award show participants – you trust us to judge your websites and online advertising fairly and without favoritism, with expert judges, and create an outstanding marketing opportunity for you when you win. For 14 years we have worked hard to develop an online system that gives everyone an equal opportunity to get recognized for their best work.

Best Mobile Apps and Best Mobile Websites to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best mobile applications and the best mobile websites of 2011 in 86 industries as part of their 9th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at http://www.IACAward.org before the deadline of January 28, 2011.

“While many mobile applications are tools that make life easier for millions of people, they also are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association. “Whether for the iPhone, Blackberry, or Android phones, mobile apps are becoming a must have marketing tool. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2011 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 29, 2010 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as:

Social Media (New for 2011)
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Rich media ads
Email message campaign
Online newsletter campaign
Online applications
Integrated ad campaign
Online Video
Ads the client did not choose

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2010 through January 28, 2011 (except for the Ads the client did not choose format which do not have to have run.)

imc2 won Best of Show for Mobile for their work on Pizza Hut iPhone App. The app also won Best Restaurant Mobile application.

Other top winners in the mobile category in 2010 include:

Toyota Prius Mobile Site won Best Automobile Mobile application for iCrossing & Toyota Motor Sales, USA, Inc
MaxWhite iPhone Application won Best Consumer Goods Mobile application for VML
Gucci iPhone Application won Best Fashion or Beauty Mobile application for Critical Mass
The Allison Mobile Website won Best Hotel and Lodging Mobile application for Hospitality eBusiness Strategies
Teen Vogue Haute Spot iPhone App won Best Magazine Mobile application for Teen Vogue Magazine
Pierre DeRoche won Best Manufacturing Mobile application for Agence Virtuelle SA
Dare to Share won Best Marketing Mobile application for Razorfish
Fastbooking iPhone App won Best Mobile Mobile application for Fastbooking
21degrees won Best Professional Services Mobile application for 21 degrees SA
Cricket Evoke won Best Telecommunication Mobile application for Red Door Interactive
iVisitLauderdale: Official Fort Lauderdale Travel iGuide Application won Best Travel Mobile application for Miles Media

Best Online Apps to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best online apps of 2011 in 86 industries as part of their 9th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at http://www.IACAward.org before the deadline of January 28, 2011.

“Online apps are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association. “The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2011 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 29, 2010 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats such as:

Social Media (New for 2011)
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Rich media ads
Email message campaign
Online newsletter campaign
Mobile apps and websites
Integrated ad campaign
Online Video
Ads the client did not choose

Industries represented in the 2011 IAC Awards include the following: advertising, advocacy, airline, application service provider, arts, associations, auction, automobile, b2b, bank, beverage, biotechnology, broadcasting, brokerage, catalog, computer hardware, computer retailer, computer software, construction, consulting, consumer goods, credit union, design, directory or search engine, diversified business, education, email, employment, energy, entertainment, environmental, events, e-zine, faith-based, family, financial services, food industry, game site, general interest, government, health care, home building, hotel and lodging, information services, institutional services, insurance, interactive services, international business, internet service provider, intranet, investor relations, investment, legal, leisure, magazine, marketing, manufacturing, media, medical, military, movie, music, mutual fund, news, newspaper, non-profit, other, pharmaceuticals, portal, professional services, public relations, publishing, radio, real estate, regional, restaurant, retail, school, shopping, small business, social network, sports, telecommunication, toy & hobby, transportation, travel and university.

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2010 through January 28, 2011 (except for the Ads the client did not choose format which do not have to have run.)

The 2010 Best of Show for Interactive Applications went to Biggs|Gilmore for Gliders which also won Best Food Industry Interactive Application.

Other top winners in 2010 Interactive Application format include:

One Shot to Get the Shot won Best Advertising Interactive application, Best Design Interactive application, Best Intranet Interactive application, Best Marketing Interactive application, Best Photography Interactive application and Best Social Network Interactive application for Second Thought, Inc
Show Your Nokia Some Love won Best Application Service Provider Interactive application for Wunderman New York
MBNA Credit Card Selector won Best Bank Interactive application for BlueRush Digital Media
IBM Unified Communications Business Value Tool won Best Computer: Software Interactive application for Leopard Communications
Fight the Bad Guy won Best Construction Interactive application for Armchair Media
Profilo Ramadan Calendar won Best Consumer Goods Interactive application for adinteractive
T-Mobile Careers Facebook won Best Employment Interactive application for TMP Worldwide, Inc.
Snow Mountain Park Tube Run won Best Family Interactive application for Aristotle Interactive
Roth IRA Conversion Calculator won Best Financial Services Interactive application for John Hancock Funds
Apple Jacks Gliders won Best Food Industry Interactive application and Best of Show Interactive application for Biggs|Gilmore
C.O.P. The Pursuit Advergame won Best Game Site Interactive application for Liquid Advertising
Blue Shield of California Ratings & Review Website won Best Healthcare Provider Interactive application for Blue Shield of California
Web Booking Engine For HPL Hotels & Resorts won Best Hotel and Lodging Interactive application for Fastbooking
MetLife Term Life Instant Quote Tool won Best Insurance Interactive application MetLife for Global Brand and Marketing Services
Elvis Presley Enterprises – Elvis Backstage won Best Leisure Interactive application for Aristotle Interactive
Give It A Ponder won Best Mobile Interactive application for Y&R New York
Muscular Dystrophy Landing Page won Best Non-Profit Interactive application for Smith Roberts Creative Communications
IMMUNITY-FX Live Healthy Quiz won Best Pharmaceuticals Interactive application for BlueRush Digital Media
Wendy’s Ice Patty Hockey won Best Restaurant Interactive application for The Kaplan Thaler Group
TWCBC Teleworker Calculator Tool won Best Telecommunication Interactive application for Northridge
I Can Be Barbie Dress-Up application won Best Toy & Hobby Interactive application for Mattel & Smashing Ideas
My Disney Video Planner won Best Travel Interactive application for Walt Disney Parks & Resorts Online

Judging for the IAC Awards will take place in February, 2011, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2011. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as J. Walter Thompson, Blattner Brunner, Ogilvy Interactive, Comedy Central, National Cable & Telecom Association, Sun Microsystems, Refinery, Euro RSCG, New York Post Interactive, EPB Interactive, The Cincinnati Enquirer, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.

The 2011 Internet Advertising Competition Awards are sponsored by ExactTarget, ad:tech conferences, BGT Partners, Burst Media, PR Newswire, AllBusiness, Search Engine Strategies, Internet World UK, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

Increase your Chances of Winning!

Starting on January first, we will be publishing insiders hints for increasing your chances to win a IAC Award this year. Each weekday during January the Web Marketing Association Facebook Page will feature ideas to improve your chances to win the recognition you deserve. Be sure to sign up now.

Internet Advertising Competition Looking for Advertising Professionals to Judge 2011 Awards

The Web Marketing Association’s ninth annual Internet Advertising Competition (IAC) Awards are currently excepting entries and is looking for qualified judges to help adjudicate this years award program. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 28, 2011.

To nominate yourself or someone within your organization, please complete the judge’s nomination form at www.iacaward.org/iac/judges.asp. Internet and advertising professionals selected as judges will be contacted during the first week of January.

“We created the IAC Awards to highlight the best in this unique advertising medium by industry,” said William Rice, president of the Web Marketing Association, Inc. “We are looking to expand the judging pool for the awards by bring on qualified advertising professionals to help us set the standard of excellence for online advertising. We are looking for individuals who have direct experience developing online advertising. Our judges must have an in-depth understanding of the current state-of-the-art in web advertising, an eye for a well-designed ad and the objectivity to score entries according to a predefined set of criteria”.

Judging for the IAC Awards will take place in February, 2011, and the general announcement of winners in will b e in March, 2011. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.

“Judging an award show like the IAC Awards is a great way to share your experience and expertise with the online advertising community, said Rice. “It is an honor and an important responsibility when you are chosen to participate as a judge. You are helping to set the standard for award winning advertising throughout the Web”.

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