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ad:tech San Francisco

ad:tech San Francisco, April 15&17 — Moscone Center, San Francisco

ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We’re committed to bringing you the now and the next of modern marketing.

Use the promotional code of SFEM20 for 20% off the current price for a Full Conference Pass.

The Web Marketing Association will be a sponsor of this event and participating in the exhibit hall. So please make sure to stop by and say hello.

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MarketingSherpa Landing Page Teleseminar

The Web Marketing Association would like to thank Tim McAtee and Jim Ellis for joining us on the MarketingSherpa teleseminar on Landing Page Design in January. This practical and tip-filled session was very helpful and well attended. If you were unable to join us at the event, you can download the audio file and slides and re-live the event.

This presentation was based on new data from the report,
MarketingSherpa Landing Page Handbook (2008 edition)
, I have found this guide extremely helpful and full of useful and easy to implement suggestions on improving landing page design. Download your copy today.

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Search Engine Strategies New York

Search Engine Strategies New York, March 17-20 — Hilton New York, NYC

SES returns to New York for its 9th year with a new focus on the interactive marketplace and new format. Program has been reformatted to include strategies that surround and include search engine marketing. Keynote speakers from around the industry to help facilitate the overall integration of traditional search marketing and new players in the space. Lastly, we’re introducing the Orion panels. These primary sessions include industry thought leaders who will discuss the hottest topics we face today and this will drive the tactical content for the rest of your week. In short we want to create a learning environment that welcomes the new breed of search marketing along with the experts who have defined the space as we know it today.

Featured Speakers include

Nicholas Carr – Author of The Big Switch: Rewiring the World from Edison to Google
Gordon McLeod – President, The Wall Street Journal Digital Network
Jason Calacanis – Founder & CEO,, Inc.
Andrew Tomkins – Chief Scientist, Yahoo! Research
John Battelle – Founder/Chairman/CEO, Federated Media

Sessions include

The Human Equation: Giving Back Internet Style »
Mobile Local Search: Finding the Way »
Web Analytics: Measuring Success »
Searcher Behavior Research Update »
Ad Copy & Landing Page Clinic »

Early Bird Special: Register by February 29th and receive a $150 discount. Take an extra 10% off when you use priority code 10WMA.

The Web Marketing Association will be a sponsor of this event and participating in the exhibit hall. So please make sure to stop by and say hello.

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CMO Council Survey

The Chief Marketing Officer (CMO) Council’s new Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is undertaking a major study to understand where and how greater efficiencies and cooperation between departments can drive sales. Marketing executives are being called on to integrate ever more closely with sales, and switch their focus from branding to lead generation and business closing activities. Please take approximately 15 minutes to provide the CMO Council with important feedback on this critical need. They will share aggregated findings with you and your individual responses will be kept strictly confidential.

The CLOSE survey is available in 5 languages:
Dutch and

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OMMA Hollywood Conference and Expo

OMMA Hollywood Conference and Expo, March 17-18, 2007 — Renaissance Hollywood Hotel, Hollywood, CA

OMMA is the hottest conference and trade show for the business of Online Media, Marketing and Advertising. Programmed by the editors of OMMA magazine, this conference delivers outstanding main-stage sessions, keynotes, workshops, VIP lunches, special events, cocktail parties, panels, breakouts, research presentations, forecasts, and a busy trade show floor. The show is filled with marketers and agency executives who want to learn and know more about leading edge advertising and marketing solutions and network with the online agency and marketing community in Hollywood for two full days.

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Last day to enter the 2008 Internet Advertising Competition Awards

February 15th is the final day to enter your best online advertising into the the Web Marketing Association’s 2008 IAC Awards. After today, the entry form will be taken off the server and your opportunity to win recognition for yourself and your work will be gone.

If you have already enter the program, today is the last day you can edit your entries. Log into your nominator account and make sure your entry is ready for the judges.

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PPC Summit, Boston

PPC Summit, Boston, March 3&4 – The Westin Copley Place, Boston

Get Better Pay Per Click Results in Two Days at PPC Summit Boston an exclusive how-to workshop where you’ll work directly with the experts to learn the skills you need to maximize your Pay Per Click opportunities, outperform your competitors, and increase your ROI. Learn about tools to Improve Your Online Pay Per Click Marketing Results, keyword tactics to drive conversions and lower cost per click, search engine marketing copywriting techniques, landing page development skills to convert visitors to buyers and strategies and competitive advantages that only the insiders know!

HURRY, REGISTER TODAY for the PPC Summit, Boston(Mar. 3 & 4) to get your 10% discount (use code: WMA10) before the early bird deadline Feb. 22, plus bonus $200 savings!

PPC Summit Is Coming To a City Near You: Vancouver Mar. 31 & April 1 > London April 14 & 15 > San Francisco May 19 & 20 > Los Angeles TBD. Enter the Code WMA10 in the invitation code field on the registration form. This code will be good for all PPC Summits.