Outstanding Website

Creative Co-Op Releases Three Brand Websites In One Multi-site

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Creative Co-Op and Whereoware

Creative Co-Op Releases Three Brand Websites In One Multi-site image



Creative Co-Op is a global leader in wholesale home accessories, designing and distributing an expansive range of lifestyle products to a broad spectrum of retailers worldwide.

Whereoware is a full-service digital agency designing and building award-winning websites and marketing campaigns, and generating impactful results with data integrations, analytics, digital advertising, and SEO/PPC services.

‍Creative Co-Op teamed with long-term digital agency partner Whereoware to build three highly integrated multi-sites for their brands Creative Co-Op, Illume, and Bloomingville. Customers can browse each website and checkout from a single, one-stop shopping cart (personalized with brand-specific incentives and business rules), ensuring a simple and seamless browsing and buying experience. By exposing customers from Illume and Bloomingville to the Creative Co-Op website, they’ve increased referral traffic 4,000% (new users) and increased revenue from referral traffic 33,000%.


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Since 1997, the Web Marketing Association's annual WebAward Competition has been setting the standard of excellence for Website development. Independent expert judges from around the world review sites in 86 industries. Only the best are recognized with a WebAward. The WebAward Competition is the premier award recognition program for Website developers and the online marketing community.