The WMA is proud to present this
2015 WebAward for Outstanding Achievement
in Web Development
Winning Entry: Enhancing a digital patient-centered experience
Winner Name: Boston Children's Hospital
Award: Outstanding Website
For many patients, families and referring providers it can be a multi-step journey with Boston Children’s Hospital and many times that first step is digital. This first touch point needs to be done right the first time, every time. The digital marketing team at BCH works closely to collect user feedback and develop comprehensive strategies for continuous improvement of the digital experience. The team regularly analyzes user feedback and has turned this feedback into a strategy that yielded a 20% increase in visitor satisfaction in less than just one year.