About the Client

For over 50 years, Ormco has partnered with the orthodontic community to manufacture innovative products and solutions that enhance the lives of our customers and their patients. Distinguished products range from legacy twin brackets Titanium Orthos™ and Mini-Twin™ to self-ligating appliances with the Damon™ System. Ormco’s Insignia™ Advanced Smile Design™ provides an all-inclusive solution with customized brackets, wires, and placement trays for increased clinical efficiency. From personalized service to worldwide continuing education programs and marketing support, Ormco is committed to helping orthodontists achieve their clinical and practice management objectives.

Click to visit our website

The Team

• Marketing Director for Ormco Corporation; credited with conceptualizing My Smile Consult, and directing all development and commercialization aspects associated with bringing the tool to market including post-launch improvements and customer training : Debby Hartman
• Director of Agency Development for Thread Agency; managed the tool’s strategy, messaging and branding during development : Christina Kellman
• Account Executive for Thread Agency; project manager for the tool’s development process and customer trainer : Ashley Leeds
• Interactive Producer for Thread Agency; managed the tool’s programming, and quality assurance process during development : Chollada Sooksaman