About the Agency

We believe there is a better way, and that a better car buying and ownership experience comes from continually looking and listening for ways to be better. Since launching our identity as OpenRoad Auto Group in 2000, we have grown to be one of the largest and fastest growing automotive retail groups in Canada. More importantly though, we are proud to be recognized as an automotive group that is seeking to modernize the car buying and ownership experience. We are always working on making it better for you. At OpenRoad Auto Group our 550+ Associates represent 10 new car brands and over 400 used vehicles at 11 locations in British Columbia, Canada. In 2014 and 2015 we add Porsche, Jaguar, Land Rover, Volkswagen and a second Hyundai to our group. In 2015 we will also relocate our Audi store to the corner of Boundary Rd and Loughheed Highway. At OpenRoad Auto Group we are proud of the automotive brands we represent and we encourage our team and guests to experience the cars first-hand. A test drive, new car owners nights, or Club OpenRoad event are some of the opportunities to get to know your vehicle and the OpenRoad team.

The Team

  • Ben Lovie: Director of Marketing
  • Melissa Mak: Assistant Marketing Manager
  • Lincoln Lam: Digital Marketing Coordinator
  • Mike Fung: Design and Production Supervisor
  • Ivan Lo: Graphic Designer
  • Morgan Davies: Marketing Administrator

OpenRoad Auto Group