WebAward Judge Profile: Joe Weinlick
WeinlickWorks
fCMO
I help family-run companies achieve their true potential by honing in on what truly makes them unique. Early in my career, I became the youngest member of the executive leadership team at McGettigan Partners, helping scale revenue from $50 million to over $500 million. I later founded my own digital agency, which was acquired by Brownstein, where I led the agency’s transformation into one of the first fully integrated advertising firms in the U.S., and served as Chief Brand Strategist—developing brand strategies for IKEA, Microsoft, Comcast, and others. After leading the reinvention of Godfrey Advertising into a fully integrated B2B powerhouse, I jumped client-side, serving as CMO for Nexxt and Catalyst, building marketing, tech, and product teams from the ground up. In 2025, I launched my own firm, partnering with companies as a brand strategist and fractional CMO to help them sharpen their positioning, rethink their story, and push beyond comfortable marketing.
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