WebAward Judge Profile: Aaron Baker
POSSIBLE
IxD Studio Director
Aaron directs the POSSIBLE Interaction Design Studio, leading a diverse team skilled in visual design, motion design, prototype development, and persuasively nudging users towards desired behaviors across mobile, tablet, web, and desktop experiences.
He has led visual design, interaction design, and consumer products teams for IGN Entertainment, and has developed e-commerce platforms for Best Buy, FOX, and Ubisoft. Aaron has provided strategy, creative executions, and application development in both the US and Europe for a wide range of clients, including Coca-Cola, Comcast, and PriceWaterhouse Coopers. He has built online gaming competition and reward communities for EA Games, Lucas Arts, and Epic Games. Additionally he has prototyped, designed, and developed new product offerings for Disney, ESPN, and Technicolor.
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