WebAward Judge Profile: James Talerico
Heartbeat
President | ECD
Growing up near Scranton Pennsylvania, James spent a childhood in his grandfather’s bar, serving pony bottles of Rolling Rock to retired coal miners while memorizing verb declensions for the next day’s Latin class. He’s been creating such strange juxtapositions ever since.
As President & Executive Creative Director for Heartbeat – the Agency for Healthcare Challenger Brands – James has launched ambitious creative campaigns for clients such as Genentech and Pfizer, Bristol Myers Squibb and Boston Scientific. With his clients, his teams have hoisted more than 300 creative advertising awards during the last 15 years, from Pencils to MANNYs, Webbies to EMMYs.
James started his career in advertising as a founding partner and creative leader of thoughtbubble productions in 1997, a creative agency on the front lines of the digital revolution. thoughtbubble’s ground-breaking initiatives were featured in the New York Times, Newsweek, Ad Age and AdWeek as harbingers of the next generation of advertising content.
His subsequent path to healthcare carved through sectors as diverse as publishing and CPG, QSR and professional sports. Along the way James picked up a healthy skepticism of the latest thing and a deep commitment to advancing good health through creative wonder and hard work.
Sometimes found riding a piece of hardwood through the streets of Harlem, James is madly in love with two glorious women: his wife, Shawn, and daughter, Hallelujah. His favorite color is white.
Links