WebAward Judge Profile: Joseph Dee
Gene
Partner
Joe brings over 20 years of experience in brand strategy, technology, and creative leadership, with a focus on delivering impactful solutions for health and medical brands. Having held leadership roles at top agencies such as Cossette, DDB, and Klick, Joe has developed brand architectures, global campaigns, and scalable frameworks that balance consistency with local market needs.
Throughout his career, Joe has led multidisciplinary teams on high-profile accounts, working with brands like McDonald’s, Manulife, and early-stage pharmaceutical companies in the U.S. His expertise includes creating comprehensive brand guidelines, developing dual-audience strategies for healthcare professionals and consumers, and driving measurable results through integrated campaigns.
With a collaborative and adaptable approach, Joe ensures alignment across stakeholders and delivers innovative strategies tailored to meet the unique challenges of global brands.
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