WebAward Judge Profile: Harry Llufrio
AnalogFolk Asia
ECD & Cofounder
Harry is the co-founder of AnalogFolk Asia. He’s an award-winning brand & user-centered design advocate with over 28 years experience in digital – advancing transactional, branding and campaign related projects.
Over the past 18 years, Harry has been responsible for shaping project work across key accounts both internationally and locally. His focus is primarily on the customer journey and how design can best engage consumers through innovative and sophisticated interactions.
Based in Asia for over 29 years, he has extensive financial services and fintech experience having worked for Mox, HSBC, DBS, Standard Chartered Bank, Serai, CompareAsiaGroup, Hang Seng, AXA, AIA, AIG, Manulife, NewYork Life, DirectAsia, and Sian Commercial Bank.
For HSBC, he acted as global creative lead for the design and delivery of the GBBP (Business Banking) platform.
Other client work includes Nike, Nestle, Johnnie Walker, Steelcase, Emirates, Dnata, Rosewood Hotels & Resorts, Peninsula Hotels, Swire Hotels, Swire Properties, Landmark and DFS.
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