The Difference Between IAC Awards and WebAwards

We recently received the following question:

“Can you clarify for me the difference between the Internet Advertising
Awards Website category and the WebAwards.”

Simply, the WebAwards (www.webaward.org) focus on the development of the total website and accepts entries from April through May. Micro sites tend to do well, but landing pages do not have enough content and navigation and tend to be at a disadvantage.

The Internet Advertising Competition (www.iacaward.org) focuses on the advertising effectiveness of a website (among other forms of online ads) and accepts entries from Nov through January. It does not look at overall website development, rather the effectiveness of the site as a branding and/or direct marketing tool.

If you visit the guidelines section of each website, you will see the details of the competitions.

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