SES Conference & Expo

In the March issue of Interactive Briefing, the link to SES Conference & Expo contained a typo and was not functioning. The correct information is below:

SES Conference & Expo
March 21-25
Hilton New York

Learn to become an indispensable source of insight for your firm by making the most of the data at your finger tips. At SES, we’re thrilled to tell you about the latest in our training programs for marketers, site owners, and managers. SES New York is bringing the latest in marketing analytics training, identifying the seven steps for building and maintaining a great analytics infrastructure.

You’ll learn about: * Analyzing patterns of user behaviors, Connecting analytics to design for identifying obstacles/opportunities, Attributing site traffic by sources, Measuring ROI of specific marketing efforts.

Sessions and forums we recommend include: IAB Local Advertising Forum; PPC Beyond Search: New Ad Formats, Display & Social; RTB, DSP, ATD, WTF: Finding Quality is a Sea of Solutions; Analytics RX: Diagnosis and Recovery; Reaching Latinos through SEO; Conversion Tools of the Master Craftsman.

Web Marketing Association Members: SAVE 20% when you enter priority code: 20WMA Look for us at booth #2502 at the show.

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