The Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 14th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 29, 2016.
“Websites are an effective advertising tool to build brand awareness and engage consumers on a global scale,” said William Rice, president of the Web Marketing Association. “The IAC Awards provides an opportunity to show the world your expertise you ability to develop a website as an advertising vehicle. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.
The IAC Awards were developed to evaluate and recognize innovation and excellence in online advertising which includes a category for Websites. The Web Marketing Association’s WebAward Competition for Website Development will focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience. Websites entered into the Website category of the IAC Awards will be judged based on their advertising merit. A site can be entered in both the IAC Awards and the WebAward Competition.
The 2016 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 29, 2016 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to Websites, awards will be presented within each of the industry categories and advertising formats such as:
Mobile Apps and websites
Online ads (including banner, pop-up or interstitial)
Rich media ads
Email message campaign
Online newsletter campaign
Integrated ad campaign
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
The 2015 Best of Show for Websites was given to SapientNitro for their work on The Blight Authority: Changing Blight to Bright.
Past top winners in the Website category include:
2014 Human. for Hudson Yards New York
2013 McCann Digital for Donate with Style
2012 Saatchi & Saatchi LA for The Camry Effect
|2011 Rockfish for America’s Health Rankings|
|2010 Biggs|Gilmore for FrootLoops.com|
|2009 Verizon, NFL Network, Communifx for Verizon and NFL Network Online Demo|
Judging for the IAC Awards will take place in February, 2016, and winners will be notified by e-mail in March, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2016 Internet Advertising Competition Awards are sponsored by Small Army Creative Services, PR.com, VerticalResponse, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.