Best Public Interest Websites to be Named by Web Marketing Association


The Web Marketing Association is looking for the best public interest and advocacy  Websites in the world as part of their 17th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including advocacy, arts and non-profit websites, based on the seven criteria of a successful web site. The deadline for public interest websites to enter is May 31, 2013.

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence.

Each year the Web Marketing Association names the Best Advocacy Website based on the scores submitted by the competition judges.
Recent winners of the Best Advocacy Web site include:
2012 – Biggs|Gilmore for Kellogg’s Share Your Breakfast
2011 – IQ for American Cancer Society
2010 – Forum One Communications for County Sin Rankings
2009 – Clarity Coverdale Fury for We All Pay the Price for Tobacco
2008 – Clarity Coverdale for Fury Are You Ok With That?
2007 – Ignite Health for Banner Moments
2006 – Ignite Health for Live with it
2005 – Tribal DDB for Exhale
2004 – Change for Register and Vote 2004
2003 – International Fund for Animal Welfare for Protecting Animals and Their Environments
2002 – The Cato Institute for The Cato Institute

Recent winners of the BestNon-Profit Web site include:

2012 – Mineral for Casa Pacifica Website
2011 – agency for National Cherry Blossom Festival
2010 – I-SITE for Anacostia Watershed Society
2009 – Arnold Worldwide for Tough Love 2 Game – Cupid’s Revenge
2008 – Reading Is Fundamental for Leading to Reading
2007 – Arnold Worldwide for Singing Cowpoke
2006 – Bridge Worldwide for VH1 Save The Music/P&G brandSAVER
2005 – IconNicholson for Project Rebirth Web Site
2004 – I.T. UNITED Corporation for WWF Children of the Earth
2003 – I-SITE and AWARE Foundation for Teen Health Talk
2002 – Interactive Knowledge for Corridos Sin Fronteras

All entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.
Winners of a WebAward in the public interest categories will also receive:
·         Handsome statue or certificate of achievement
·         Increased visibility for their company
·         Marketing opportunity to promote the company website to the media
·         Links to your site from the highly ranked WebAward site to help SEO
·         Admiration of peers, friends and co-workers

There is also a reduced entry fee for sites entering the Non-profit industry category.

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