Best Public Interest Web sites to be named by Web Marketing Association

WMA_20th_iconThe Web Marketing Association is looking for the best public interest and advocacy Websites in the world as part of their 20th annual international WebAward Competition for Web site development at The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including advocacy, arts and non-profit websites, based on the seven criteria of a successful web site. The deadline for public interest websites to enter is May 31, 2016.
“Advocacy and non-profit websites are very competitive when it comes to Web development and organizations can benefit from the independent evaluation of their online efforts,” said William Rice, President of the Web Marketing Association.  “Advocacy sites tend to be very good a pulling at the heart strings to sway visitors to their particular point of view. Strong writing and good use of images make many of these sites successful. Sites entered into the non-profit category also benefit from a reduced entry fee which is our way of recognizing the budget constraints at many of these organizations. ”

There is also a reduced entry fee for sites entering the Non-profit industry category.

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence.

newtrophy_2016All entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.

Winners of a WebAward in the public interest categories will also receive:

  • Handsome statue or certificate of achievement
  • Increased visibility for their company
  • Marketing opportunity to promote the company website to the media
  • Links to your site from the highly ranked WebAward site to help SEO
  • Admiration of peers, friends and co-workers

Each year the Web Marketing Association names the Best Advocacy Website based on the scores submitted by the competition judges.


Recent winners of the Best Advocacy Web site include:

2015 – Extractable for Energy Upgrade California

2014 – Havas Worldwide Prague for 3 minutes are enough

2013 – Nebo for Eames House 250

2012 – Biggs|Gilmore for Kellogg’s Share Your Breakfast

2011 – IQ for American Cancer Society

2010 – Forum One Communications for County Sin Rankings

2009 – Clarity Coverdale Fury for We All Pay the Price for Tobacco

2008 – Clarity Coverdale for Fury Are You Ok With That?

2007 – Ignite Health for Banner Moments

2006 – Ignite Health for Live with it

2005 – Tribal DDB for Exhale

2004 – Change for Register and Vote 2004

2003 – International Fund for Animal Welfare for Protecting Animals and Their Environments

2002 – The Cato Institute for The Cato Institute

Recent winners of the Best Non-Profit Web site include:
2015 – Coyne PR | The Christopher and Dana Reeve Foundation for

The Big Idea: Epidural Stimulation Research for SCI

2014 – dZi Foundation for Endless Ascent Website

2013 – Vector Media Group for Associated Press: 2012 Digital Annual Report

2012 – Mineral for Casa Pacifica Website

2011 – agency for National Cherry Blossom Festival

2010 – I-SITE for Anacostia Watershed Society

2009 – Arnold Worldwide for Tough Love 2 Game – Cupid’s Revenge

2008 – Reading Is Fundamental for Leading to Reading

2007 – Arnold Worldwide for Singing Cowpoke

2006 – Bridge Worldwide for VH1 Save The Music/P&G brandSAVER

2005 – IconNicholson for Project Rebirth Web Site
2004 – I.T. UNITED Corporation for WWF Children of the Earth
2003 – I-SITE and AWARE Foundation for Teen Health Talk
2002 – Interactive Knowledge for Corridos Sin Fronteras
Non-Profit and Advocacy Websites can be entered into consideration for the 2016 Best Advocacy Website WebAward at the WebAward Website.


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