The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 14th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 29, 2016.
“Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue,” said William Rice, president of the Web Marketing Association. “Videos can be standalone viral projects, serials, or page-based creative. Each online video ad will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online video. Winning awards is also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
Other Best of Show winners from IAC Awards for best video include:
|2015||Blind Test Drive||INNOCEAN USA|
|2014||Finn & Friends “The Great Outdoors”||Interlude, Y&R, Geometry Global|
|2013||Twig the Fairy||bswing|
|2012||Yaris It’s a Car! Web Films||Saatchi & Saatchi LA|
|2011||Help Me Choose||Organic, Inc.|
|2010||Morningstar Farms Video Recipes||Biggs|Gilmore|
The 2016 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 29, 2016 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:
Online ads (including banner, pop-up or interstitial)
Rich media ads
Web sites (including microsites and landing pages)
Email message campaign
Online newsletter campaign
Integrated ad campaign
Judging for the IAC Awards will take place in February, 2016, and winners will be notified by e-mail in March, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising.
The 2016 Internet Advertising Competition Awards are sponsored by Small Army Creative Services, PR.com, VerticalResponse, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
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