Best Online Apps to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best online apps in 86 industries as part of their 14th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at http://www.iacaward.org before the deadline of January 29, 2016.

“Online apps are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association.  “The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2016 international Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) throughout the world involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 29, 2016 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats such as:

Social Media

Web sites (including microsites and landing pages)

Online ads (including banner, pop-up or interstitial)

Rich media ads

Email message campaign

Online newsletter campaign

Mobile apps and websites

Integrated ad campaign

Online Video

 

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
Past Best of Show winners in Interactive Application format include:

 

Year    Entry Name – Winner

2015    Caine’s Quest Jupiter Ascending – Thinkingbox

2014    Egg Beaters Benefit Calculator – POSSIBLE

2013    Manulife Ride to 65 – Manulife Financial

2012    Beef Equity Here’s the Beef – Wendy’s and The Kaplan Thaler Group

2011    Toyota Sponsafier – Saatchi & Saatchi LA

2010    Apple Jacks Gliders – Biggs|Gilmore

 

Judging for the IAC Awards will take place in February, 2016, and winners will be notified by e-mail in March, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

 

The 2016 Internet Advertising Competition Awards are sponsored by Small Army Creative Services, PR.com, VerticalResponse, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.

 

A complete list of past winners can be found at the IAC Award Website.

 

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