2009 MarketingSherpa Social Media Marketing and PR: Benchmarks & Best Practices Guide

Social media marketing and public relations is emerging as a practice at a critical time. The economic recession has marketers exploring new tactics to generate revenue with minimal investment.

But what do you really know about social media marketing and PR? Do you know its ROI? Do you know what works? Can you even define it?

Now you can! MarketingSherpa has pulled together the latest research and best practices into a 225-page study that is our first on social media marketing and PR. The benchmarks in this guide are based on the knowledge of hundreds of marketing and PR practitioners who shared their experience.

We’ve read the guide and think it is something every marketer should consider reading. To order, visit the Sherpa Store.

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