‘Gorilla’ Is Most Awarded Ad of ’08

In an article in AdWeek Magazine, ‘Gorilla’ Is Most Awarded Ad of ’08 according to The Gunn Report, a global ranking of winners compiled from the major annual industry awards shows.

The article said that a TV ad by Fallon, London, for Cadbury featuring a drumming gorilla was the most-awarded ad in the world in 2008t. BBDO, New York, was the most awarded agency, and BBDO was the most awarded agency network, followed by Leo Burnett and DDB Worldwide.

The question is whether or not The Gunn Report included the results for the WebAwards and the IACAwards. In their calculations.

Your customers are Online – can they find your Website?

Now in its 10th year, the global SES Conference and Exposition Series educates tens of thousands of marketers each year, with a 98% satisfaction rate. SES Chicago, the only major Search Marketing Conference and Expo in the Midwest, will be packed with 60+ sessions, multiple keynotes and Orion Strategy sessions, exhibitors, networking events and more. We hope to see you there.

December 8-12
Chicago Hilton
720 S. Michigan Ave
Chicago, IL

Search Engine Strategies Training – Boston

Search Engine Strategies Training
November 6, 2008
Hilton Boston Back Bay
40 Dalton Street
Boston, MA 02115

These workshops will provide you with the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. In the end, you will not only walk away with the knowledge and skills you need to be a successful search engine marketer, you will also jump-start your career and enhance your professional know-how. This in-depth training in a small class setting means that your instructor is readily accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, you cannot afford to miss this opportunity to experience firsthand the latest developments in search engine strategy. No matter where you are in the SEO & SEM process, you will leave these intensive workshops with the necessary skills and tools to improve your business results and take your search engine marketing to another level.

Web Marketing Association members can receive a 15% discount by using code “15WMA”.

Internet Advertising Competition Awards 7th Annual Call for Entries

The Web Marketing Association announces the launched of it’s 7th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2009

“We created the IAC Awards to highlight the best in this unique advertising medium by industry, and also to help advertising professionals validate their efforts to clients and senior management,” said William Rice, president of the Web Marketing Association, Inc. “During a difficult economy, clients are looking for third party confirmation that they are getting the best creative for their ad dollars. Winning awards is a great way to demonstrate your creative potential. As spending for online advertising continues to explode, it is important to make sure the ads delivered to advertisers are up to the challenge”.

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at www.iacaward.org. The deadline for entry is January 31, 2009 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats such as online ad (including banner, pop-up or interstitial), rich media online ad, email message, online newsletter campaign, Website, integrated ad campaign and ads the client did not choose. Best of show award for each medium will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2006 through January 31, 2009, except for “Ads the Client did not pick, which do not need to have run..

Judging for the IAC Awards will take place in February, 2009, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2009. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.

The 2008 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, Microsoft PopPhizz, Snap.com, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion and Website Magazine.

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