About the Client

For many patients, families and referring providers it can be a multi-step journey with Boston Children’s Hospital and many times that first step is digital. This first touch point needs to be done right the first time, every time. The digital marketing team at BCH works closely to collect user feedback and develop comprehensive strategies for continuous improvement of the digital experience. The team regularly analyzes user feedback and has turned this feedback into a strategy that yielded a 20% increase in visitor satisfaction in less than just one year.

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The Team

• Senior Director, Digital Marketing: Bill Gagnon
• Manager, Digitial Marketing: Torin Gilkey
• Technical Analyst, Digitial Marketing: Thomas McGovern
• Web Producer, Digital Marketing: Haley Sterczala
• Senior Application Developer, Digital Marketing: Karol Guzman
• Web Analyst, Digital Marketing: Adrienne Ritchie
• Web Producer, Digital Marketing: Lynn Chen
• Web Project Manager, Digital Marketing: Linda Watts
• Web Producer, Digital Marketing: Rebecca Jeanjean
• Digital Project Manager, Digital Marketing: Taylor Gleason