About the Client

Alexander & James is a luxury online retail experience and Diageo’s first major direct-to-customer e-commerce site. The new website, named for legendary spirits masters Alexander Walker and James Buchanan, provides a luxury experience for discerning shoppers online and is dedicated to Diageo’s collection of Reserve brands.

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The Team

• VP Global Communications, Diageo: Venky Balakrishnan
• GM e-Commerce Europe, Diageo: Phillipa Dickson
• Creative Director, Huge: Andy Thomas
• Associate Creative Director, Huge: Brian Brady
• Art Director, Huge: Yuji Sakuma
• Planning Director, Huge: Martin Harrison
• Senior Planner, Huge: Pacharee Sophie Rogers
• Engagement Director, Huge: Jo Holdsworth
• Associate User Experience Director, Huge: Nick Pleydell-Pearce
• Project Manager, Huge: Davide Sciola