About the Client

As the online customer communication channel for SAP, SAP.info is focused first and foremost on strengthening the company's corporate image as a leading provider of business software and an innovation leader in the market. In particular, SAP.info supports SAP's new strategic focus on mobility. SAP.info also informs readers about new SAP products and technologies, connects with the ecosystem of users and partners, generates leads, and wins new customers. To accomplish these goals, SAP.info provides daily reports on current business and IT topics, articles on SAP solutions, interviews with industry experts, and an archive of more than 7,000 articles. Intuitive navigation ensures that readers can easily find the information they’re looking for. The integration of numerous social media channels (Twitter, Facebook, Google+) and embedded comment and recommendation functions encourage open dialog among SAP.info readers and with SAP. As a web app based on HTML5 and CSS3, SAP.info isn’t restricted by a particular operating system, app store, or device. Instead, it has the potential to gain an unlimited number of new mobile readers. This also means that the website is perfectly displayed on every device. The layout automatically scales to fit the screen, regardless of operating system and browser.

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The Team

• grasundsterne GmbH: Creative Direction: Tim Grasmann
• grasundsterne GmbH: Art Direction: Monika Steiner
• grasundsterne GmbH: Deputy Managing Editor: Andreas Schmitz
• Editor: Claudia Linke
• SAP AG: Head of Media Channels - Global Communications: Glen Greene
• SAP AG: Editor in Chief: Christoph Zeidler
• Happy Pixel: Sebastian Beer