About the Agency

Critical Mass (www.criticalmass.com) is a global experience design agency with a relentless focus on the customer. Founded in 1996, the agency has grown to 10 offices operating across North America, Europe, Latin America and Asia. Its unwavering belief in delivering meaningful customer experiences has produced business-building results for clients that include Citibank, Nissan, Clorox, Luxottica and many more. Critical Mass is part of Omnicom Group Inc.

The Team

  • Creative Director: Masanori Benno
  • Associate Creative Director: Jason Mills
  • VP, Client Partner: Mark Ashbaugh
  • Program Director: Drew Thompson
  • Technical Director: Ditmar Haist
  • Marketing Science Director: Lauren Hock
  • Insight & Planning Director: Shannon McEvoy-Halston
  • Manager, Global Digital Marketing, Infiniti: Colleen Boldon
  • Manager, Global Digital Marketing, Infiniti: Heather Smith
  • Sr Manager, Global Digital Marketing: Shannon Deye

Critical Mass