About the Agency

We’re Critical Mass. We are 2,000 inspired humans across 14 offices, setting the right path—not just the next one—for our clients, their customers, and our own colleagues. We work with the best, Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY and many more, to power connected ecosystems that make brands stand out by driving performance with data, technology, AI, creative and media. We’re a global marketing agency founded in Canada, but digital is our home. If you know us, then you know we’re a special place that attracts big talent and tiny egos. We’re driven, uncompromising and we live our values. We’re Critical Mass, but our friends call us CM.

The Team

• Creative Director: Masanori Benno
• Associate Creative Director: Jason Mills
• VP, Client Partner: Mark Ashbaugh
• Program Director: Drew Thompson
• Technical Director: Ditmar Haist
• Marketing Science Director: Lauren Hock
• Insight & Planning Director: Shannon McEvoy-Halston
• Manager, Global Digital Marketing, Infiniti: Colleen Boldon
• Manager, Global Digital Marketing, Infiniti: Heather Smith
• Sr Manager, Global Digital Marketing: Shannon Deye