About the Agency

Critical Mass (www.criticalmass.com) is a global experience design agency with a relentless focus on the customer. Founded in 1996, the agency has grown to 10 offices operating across North America, Europe, Latin America and Asia. Its unwavering belief in delivering meaningful customer experiences has produced business-building results for clients that include Citibank, Nissan, Clorox, Luxottica and many more. Critical Mass is part of Omnicom Group Inc.

The Team

  • Creative Director: Steve Savic
  • Art Director: Michael McGrath-Sing
  • Copy Director: Peter von Sass
  • Planning Director: Chrissie Graboski
  • Technology Director: James Cuff
  • SVP, Executive Creative Director: Darren Delichte

Critical Mass