About the Agency
The Recreational Boating & Fishing Foundation (RBFF) is a 501(c)(3) non-profit organization whose mission is to increase participation in recreational angling and boating and thereby increase public awareness and appreciation of the need for protecting, conserving and restoring this nation's aquatic resources. Through the Take Me Fishing campaign, RBFF utilizes a comprehensive approach to reach boaters and anglers of all ages and experience levels in order to fulfill our mission. The campaign not only creates awareness, but also encourages anglers and boaters to take a step toward participation in a measurable way, like never before.
- President and CEO: Frank Peterson
- Vice President, Marketing: Keith Bevans
- Manager, Online Marketing: Maria Knight
- External Marketing & Ad Agency: Colle + McVoy