WebAward Judge Profile: Amanda Watlington

Searching for Profit
Owner

Amanda G. Watlington, Ph.D., is an internationally-recognized expert on online marketing, e-commerce, search engine marketing, and new media. She provides strategic marketing perspectives and ethical search marketing guidance to established companies and emerging market leaders in the retail, business-to-business, professional services, entertainment and information market segments.

Amanda is a sought-after presenter and a recognized industry thought leader. She has appeared regularly as a speaker at Shop.org, Internet Retailer, Incisive Media’s Search Engine Strategies, Webmaster World’s PubCon Conferences, DMA conferences, eMetrics conferences, and ad:tech. She has served on DMA’s Search Engine Marketing Council, of which she was the co-chair from 2003-2005. She has also served on the IAB’s Research and Search Councils. She has co-chaired the Research Committee of the Digital Analytics Association (DAA).

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