The Best Consumer Goods Ad Internet Advertising Awards!

2023 Best Consumer Goods Ad
GoMacro - Bigger Than A Bar
Will your site be next?

The 21st annual international
Internet Advertising Competition
is now accepting entries.
Submit your best work and win
the recognition you deserve!

Best Consumer Goods Ad

Each year the Web Marketing Association names the Best Consumer Goods Ad as part of the annual Internet Advertising Competition (IAC) Awards.  We believe that judging your creative talent should be based on a peer group within that industry.

Now in its 21st year, the IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Here is your chance to stand out from your competitors and win the recognition you deserve.

Best advertising are selected by judges who review the entered advertising using the seven criteria below:

As a participant, you will receive:

 

 

If your site wins a Consumer Goods Ad IAC Award, you will also get:  

Each year the Web Marketing Association's IAC Award Competition names the Best Consumer Goods Ad.  The winners are selected by judging the entered creative using seven criteria - design, ease of use, copywriting, interactivity, use of technology, innovation and content.  Entries not selected as best Consumer Goods Ad are also eligible for an Outstanding Advertising Award.
 

Setting Consumer Goods Ad Trends and making Consumer Goods Ad News

Entering the IAC Awards can help keep you up on Consumer Goods Ad Trends by showing you how other Consumer Goods Ad advertising compare to the overall Internet standards. You also can make Consumer Goods Ad news if you have the Best Consumer Goods Ad. Consumer Goods Ad news letters will want to cover you win bringing you additional visibility within your industry.

Here are past Consumer Goods Ad winners:

Year Entry Name Award Level Winner
2023 Straight from the Block: How Sargento and DMi Partners Turned Affinity into Effectively Customized Engagement Best Consumer Goods Email Message Campaign, Best Food Industry Email Message Campaign Sabrina Runge, DMi Partners; Gaby Jensen, Sargento
 
2023 InMarket x STIHL Best Consumer Goods Integrated Ad Campaign, Best Technology Integrated Ad Campaign InMarket x STIHL
 
2023 LEGOCON 2022 Best Consumer Goods Online Ad, Best Entertainment Online Ad Infillion + Initiative
 
2023 GoMacro - Bigger Than A Bar Best Consumer Goods Online Campaign Cuker
 
2023 Goli Nutrition Taste Your Goals Campaign Best Consumer Goods Online Video Campaign Goli Nutrition
 
2023 American Toys Best Consumer Goods Website TMV Group
 
2022 Million Acts of Love Best Consumer Goods Integrated Ad Campaign McKinney & Pampers
 
2022 GoMacro - Bigger Than A Bar Best Consumer Goods Online Campaign Cuker
 
2022 When A Child Loves You Best Consumer Goods Online Video McKinney & Pampers
 
2022 Million Acts of Love Best Consumer Goods Social Media Campaign McKinney & Pampers
 
2022 Finer Moments Best Consumer Goods Website Junction 59 + Agency 59
 
2021 Petco Holiday Gifts Best Consumer Goods Online Ad true[X] and Horizon Media
 
2021 GoMacro - Bigger Than A Bar Best Consumer Goods Online Campaign Cuker
 
2021 Discount Filters Best Consumer Goods Online Video, Best Of Show Online Video Clum Creative
 
2021 Tide Laundry Trials Best Consumer Goods Social Media Campaign United Esports
 
2020 Expanding the LifeProof Brand to Go Beyond (Hard) Core Users Best Consumer Goods Online Campaign Vladimir Jones | Otter Products
 
2020 Blue Buffalo True BLUE Test Best Consumer Goods Rich Media Online Ad true[X] and Horizon Media
 
2020 Upgrading Benchmade's B2C Website Experience Best Consumer Goods Website Benchmade Knives & Perficient
 
2019 Cannabis Curation Committee campaign Best Consumer Goods Integrated Ad Campaign AHLOT (A Higher Level Of Thought)
 
2019 Cuisinart’s “Enjoy the Crunch without the Calories” Digital Campaign Best Consumer Goods Online Campaign BPS Solutions
 
2019 Australian Dream - Believe in the Comeback OLV Best Consumer Goods Online Video TMV Group
 
2019 Australian Dream Social Media Best Consumer Goods Social Media Campaign TMV Group
 
2019 Napoleon Grills: Upgrade Your Grilling Game Best Consumer Goods Website Digital Echidna & Wolf Steel Ltd.
 
2019 Weleda, 2018 Inner Nature digital campaign Best Fashion Or Beauty Online Campaign The Shipyard
 
2018 Nutrish Dog Treats Best Consumer Goods Rich Media Online Ad, Best Other Rich Media Online Ad true[X] / FOX
 
2017 Kroger Halls Emojis Best Advertising Rich Media Online Ad, Best Consumer Goods Rich Media Online Ad, Best Marketing Rich Media Online Ad, Best Retail Rich Media Online Ad Phoenix Creative Co.
 
2017 HP Pavilion x360 Laptop Best Consumer Goods Email Message HP | Zeta
 
2017 Integrated Ad Campaign Best Consumer Goods Integrated Ad Campaign Agency59
 
2017 Munchkin 2016 DNA Video Best Consumer Goods Online Video Munchkin Inc., In House Brand Design Art Directors and Designers: Diana Barnes, Chris Harrelson. Production Company: Bubba's Chop Shop.
 
2017 Gilmore Girls Social Media Campaign Best Consumer Goods Social Media Campaign Alex and Ani
 
2017 Russell Stover Microsite Best Consumer Goods Website Shaker Creative
 
2017 Never Stop Growing Best Family Online Video Artsana USA, Inc., Maker of Chicco® Products (NaturalFit® bottle collection)
 
2016 Lancome - Women's Day Campaign Best Consumer Goods Integrated Ad Campaign, Best Fashion Or Beauty Integrated Ad Campaign LemonXL Limited
 
2016 In-store iPad Customer Digital Experience Best Consumer Goods Mobile Application, Best Regional Mobile Application, Best Retail Mobile Application PacificLink iMedia Limited
 
2016 Unstoppable Best Consumer Goods Online Video Leo Burnett Toronto/Chicago, Starcom MediaVest Group, MSLGROUPE New York
 
2016 Tiny but Tough Best Consumer Goods Rich Media Online Ad Epsilon
 
2016 Our Unforgettable Moments Best Consumer Goods Rich Media Online Campaign PacificLink iMedia Limited
 
2016 Hefty "Party Hard Moms" Best Consumer Goods Social Media Campaign Havas Worldwide Chicago
 
2016 KNOCK for Handsome Cycles Best Consumer Goods Website KNOCK, inc
 
2016 Hefty "#SaidNoSchoolEver" Best Education Online Video Havas Worldwide Chicago
 
2016 Hefty "#SaidNoSchoolEver" Best Education Social Media Campaign Havas Worldwide Chicago
 
2016 Nutritious Vitality 8 Power Up Campaign Best Retail Social Media Campaign PacificLink iMedia Limited
 
2015 Mike's HARDER Lemonade Best Beverage Rich Media Online Ad true[X] & Horizon Media
 
2015 Ikea Soft Toy Charity Sale Best Consumer Goods Integrated Ad Campaign PacificLink iMedia Limited
 
2015 Magilika App Best Consumer Goods Mobile Application, Best Food Industry Mobile Application Onepartners
 
2015 3M Native Advertising Campaign Best Consumer Goods Online Ad TripleLift and 3M
 
2015 TSL Jewellery - Thank you for loving me online campaign Best Consumer Goods Online Campaign TSL Jewellery & FirmStudio Ltd
 
2015 #LikeAGirl Best Consumer Goods Online Video Leo Burnett Toronto, Chicago, London/Holler
 
2015 California Milk Advisory Board 2014 Best Consumer Goods Rich Media Online Ad true[X] & Deutsch Los Angeles
 
2015 Febreze Facebook Best Consumer Goods Social Media Campaign POSSIBLE
 
2015 Sub-Zero and Wolf Website Redesign Best Consumer Goods Website, Best Manufacturing Website Ascedia
 
2015 Staples - Make Your Idea Happen Best Small Business Online Video Edelman
 
2015 Gillette Pressure Points Sweepstakes Best Sports Website POSSIBLE
 
2014 Krylon ColorMaster - 24 Projects in 24 Hours Best Advertising Integrated Ad Campaign, Best Consumer Goods Integrated Ad Campaign, Best Design Integrated Ad Campaign, Best Events Integrated Ad Campaign Marcus Thomas LLC
 
2014 Downy Fortune Smeller Site Experience Best Consumer Goods Interactive Application POSSIBLE
 
2014 paintlist Best Consumer Goods Mobile Application Marcus Thomas LLC
 
2014 Iams So Good Banner Best Consumer Goods Online Ad POSSIBLE
 
2014 Gillette Precision Play of the Week Best Consumer Goods Online Campaign, Best Of Show Online Campaign POSSIBLE / Grey
 
2014 Starting with Me: A Guide to healthy living Brought to you by Canesten, CanesOral, Maxidol and Midol Best Consumer Goods Online Newsletter Campaign, Best Pharmaceuticals Online Newsletter Campaign Bayer & Brightworks
 
2014 Dreft Amazing Baby Days Sizzle Video Best Consumer Goods Online Video POSSIBLE
 
2014 Febreze Sleep Serenity iAd Best Consumer Goods Rich Media Online Ad POSSIBLE
 
2014 How We're Built: 4-cycle trimmers Best Consumer Goods Rich Media Online Campaign, Best Electronics Rich Media Online Campaign Marcus Thomas LLC
 
2014 Febreze Social Media Campaign Best Consumer Goods Social Media Campaign POSSIBLE
 
2014 Eukanuba.com Best Consumer Goods Website POSSIBLE
 
2014 School Spiritwear Best Design Rich Media Online Ad, Best Education Rich Media Online Ad, Best Fashion Or Beauty Rich Media Online Ad, Best School Rich Media Online Ad AngelVision Technologies
 
2014 TVee One Microsite Best Electronics Website Boston Acoustics
 
2014 Everybody Looks Best Entertainment Online Video, Best Toy & Hobby Online Video AngelVision Technologies
 
2013 Save Time for Connectivity Product Engineers and Purchasers Best Computer: Hardware Website L-com Global Connectivity
 
2013 Vicks Breathe for Life Pneumonia Project Best Consumer Goods Integrated Ad Campaign Vicks Breathe for Life Pneumonia Project
 
2013 Folgers Wakin Up App Best Consumer Goods Mobile Application POSSIBLE
 
2013 GOLD MEDAL WIENER: OLYMPICS-THEMED BANNER ADS Best Consumer Goods Online Ad POSSIBLE
 
2013 Target Wedding Best Consumer Goods Online Campaign Target & Huge
 
2013 Febreze Thanks a Million Best Consumer Goods Online Video POSSIBLE Cincinnati – Febreze Team
 
2013 Mission Unstopables Best Consumer Goods Rich Media Online Ad POSSIBLE Cincinnati, Grey Downy Team
 
2013 ORVILLE REDENBACHER’S HQ BANNERS Best Consumer Goods Rich Media Online Campaign POSSIBLE
 
2013 Revlon Expression Experiment Best Consumer Goods Social Media Campaign, Best Of Show Social Media Campaign VML
 
2013 THE LITTLE CHEFS PROJECT WEBSITE Best Consumer Goods Website POSSBLE
 
2013 GoPro HERO3 Rich Media Ad Campaign Best Toy & Hobby Rich Media Online Campaign EXTRACTABLE
 
2012 Cheer - Dig It! Get It! Best Consumer Goods Integrated Ad Campaign Leo Burnett, Toronto
 
2012 Bounty Mach 6 Synced Broadband & Adjacent Best Consumer Goods Online Ad Possible Worldwide
 
2012 Vicks NyQuil and DayQuil Most Dedicated Fan Contest Best Consumer Goods Online Campaign Possible Worldwide
 
2012 Sony Handycam FY11 China Online Web Video Campaign Best Consumer Goods Online Video Archiive Digital
 
2012 Cottonelle - Where The Sun Don't Shine Best Consumer Goods Rich Media Online Ad Biggs|Gilmore
 
2012 Era Fight Best Consumer Goods Social Media Campaign Leo Burnett, Toronto
 
2012 Pepto Pinata Smash Best Consumer Goods Website Possible Worldwide
 
2012 Peerless Brand Website Best Home Building Website Hanson Inc.
 
2011 Pampers Gifts to grow E Newsletter Best Consumer Goods Email Message Carlson Marketing
 
2011 U By Kotex* Best Consumer Goods Integrated Ad Campaign, Best Of Show Integrated Ad Campaign Organic, Inc.
 
2011 Shure PSM 900 Personal Monitor System Best Consumer Goods Interactive Application NuOrbit Media, Inc.
 
2011 OMX Holiday Party Bingo Best Consumer Goods Mobile Application Rosetta
 
2011 Cottonelle - Get Fresh with a Friend Best Consumer Goods Online Ad Biggs|Gilmore
 
2011 Lambi Kids Best Consumer Goods Online Campaign White Sheep Isobar, KING
 
2011 Help Me Choose Best Consumer Goods Online Video, Best Of Show Online Video Organic, Inc.
 
2011 Cottonelle - Puppy Shuffle Best Consumer Goods Rich Media Online Ad Biggs|Gilmore
 
2011 U By Kotex* Best Consumer Goods Rich Media Online Campaign Organic, Inc.
 
2011 U By Kotex* Best Consumer Goods Social Media Campaign Organic, Inc.
 
2011 McCormick Gourmet Website Redesign Best Consumer Goods Website Studiocom
 
2011 Degree Men Adrenaline Series digital ad Best Fashion Or Beauty Rich Media Online Campaign Ariad Custom Communications
 
2010 Pringles 100 Ways Best Consumer Goods Integrated Ad Campaign BRIDGE WORLDWIDE
 
2010 Profilo Ramadan Calendar Best Consumer Goods Interactive Application adinteractive
 
2010 MaxWhite iPhone Application Best Consumer Goods Mobile Application VML
 
2010 Wallet Best Consumer Goods Online Ad The Kaplan Thaler Group
 
2010 Cottonelle Institute Skin Tips Best Consumer Goods Online Campaign Biggs|Gilmore
 
2010 Kotex Extras Best Consumer Goods Online Newsletter Campaign Biggs|Gilmore
 
2010 Ultimate Ears Rich Media Best Consumer Goods Online Video Element Design & Creative Spark
 
2010 Pikmin Best Consumer Goods Rich Media Online Ad Smashing Ideas
 
2010 Sony Soundville Best Consumer Goods Rich Media Online Campaign, Best Electronics Rich Media Online Campaign Altogether Digital
 
2010 The Next Big Thing Best Consumer Goods Websites VML
 
2009 ADT Email Marketing Campaign Best Consumer Goods Email Message Campaign BGT Partners & ADT Team
 
2009 Target Elves Best Consumer Goods Integrated Ad Campaign Hearst Digital Media & Kaboodle
 
2009 Kraft iFood Assistant Best Consumer Goods Interactive Application Genex
 
2009 Viesso: Couch Therapy Best Consumer Goods Online Ad Jen McGowan, Elevate/Twothreefive
 
2009 Scott Extra Soft "Softness Done Right" Best Consumer Goods Online Campaign Biggs|Gilmore
 
2009 Cetaphil Skin Care Club® Best Consumer Goods Online Newsletter Campaign Integrative Logic
 
2009 Nagging Gap Banner Best Consumer Goods Rich Media Online Ad Bridge Worldwide
 
2009 Ritz "Open For Fun" Best Consumer Goods Rich Media Online Campaign Razorfish
 
2009 Similac SimplePac Redesign Best Consumer Goods Websites Bridge Worldwide
 
2008 Columbia Sportswear "Tested Tough" Promotion Best Consumer Goods Integrated Ad Campaign White Horse
 
2008 Purina Mobile Best Consumer Goods Interactive Application Arc Worldwide, The Hyperfactory
 
2008 Get Irish Now Best Consumer Goods Microsite/landing Page VML
 
2008 Vicks DayQuil Banner Ads Best Consumer Goods Online Ad Bridge Worldwide
 
2008 NIVEA FOR MEN Up 4 Anything Dream Week Contest Best Consumer Goods Online Campaign, Best Of Show Online Campaign RDA International
 
2008 PuR Newsletter Promotion Best Consumer Goods Online Newsletter Campaign Bridge Worldwide
 
2008 PuR Flavor Options Best Consumer Goods Rich Media Online Ad Bridge Worldwide
 
2008 Columbia Sportswear 2007 Holiday Campaign Best Consumer Goods Rich Media Online Campaign White Horse
 
2007 Hebrew National Banner Best Consumer Goods Ads The Client Did Not Pick Bridge Worldwide
 
2007 Divide and Conquer Best Consumer Goods Email Message Campaign Mark Roller, Ascedia. Inc & Kohler Co.
 
2007 Noxzema Campaign Best Consumer Goods Integrated Ad Campaign Bridge Worldwide
 
2007 Cottonelle Puppy Best Consumer Goods Interactive Application OTOlabs / Kimberly-Clark
 
2007 The Awareness Garden Best Consumer Goods Microsite/landing Page 15 letters inc.
 
2007 Sony Noise Canceling Headphones Best Consumer Goods Online Ad, Best Of Show Online Ad Idea Integration
 
2007 Hebrew National Best Consumer Goods Online Campaign Bridge Worldwide
 
2007 The Diabetes Control for Life e-Newsletter Best Consumer Goods Online Newsletter Campaign Bridge Worldwide
 
2007 BIC DUO Best Consumer Goods Rich Media Online Ad Beyond Interactive Creative Department
 
2007 The Dog Daily Best Consumer Goods Rich Media Online Campaign Studio One Networks / Iams
 
2006 Panasonic Oxyride Best Consumer Goods Integrated Ad Campaign Renegade Marketing Group
 
2006 Secret Sparkle IM bot Best Consumer Goods Interactive Application P&G Secret Sparkle Brand
 
2006 3M Breast Cancer Awareness Best Consumer Goods Microsite/landing Page, Best Of Show Microsite/landing Page Beyond Interactive Creative Department
 
2006 Digimax 402 Cocktail Shaker Banner Best Consumer Goods Online Ad, Best Of Show Online Ad Cheil Communications America
 
2006 J&J Having A Baby Changes Everything Best Consumer Goods Online Campaign AOL Media Networks
 
2006 Glucerna Diabetes Control for Life Weekly Email Best Consumer Goods Online Newsletter Campaign Bridge Worldwide
 
2006 3M Contour Dispenser Best Consumer Goods Rich Media Online Ad Beyond Interactive Creative Department
 
2006 Infusium 23 Best Consumer Goods Rich Media Online Campaign Resource Interactive
 
2005 Maybelline 4 girls in New York Contest Best Consumer Goods Integrated Ad Campaign Marketel
 
2005 Benjamin Moore Web Site Best Consumer Goods Interactive Application Organic, Inc.
 
2005 Maybelline 4 girls in New York contest Best Consumer Goods Microsite/landing Page Marketel
 
2005 Alex Rodriguez - Interactive AD Best Consumer Goods Online Ad SiboneyUSA - Integrated Hispanic Marketing
 
2005 Olay White Radiance Best Consumer Goods Online Campaign she communications limited
 
2005 Home Made Simple Relationship Marketing Program Best Consumer Goods Online Newsletter Campaign Bridge Worldwide
 
2005 Alex Rodriguez - Floating AD Best Consumer Goods Rich Media Online Ad SiboneyUSA - Integrated Hispanic Marketing
 
2005 Dulux Colour Chemistry Best Consumer Goods Rich Media Online Campaign Agency.com
 
2004 Disney Magic Artist Online (DMA), sponsored by HP Best Consumer Goods Integrated Advertising Campaign Disney Online
 
2004 L'Oreal Paris: Haircolor Self-Discovery Best Consumer Goods Online Sponsorship Nurun Inc., A Quebecor Media Company
 
2004 America's Favorite Easter Basket Contest Best Consumer Goods Pop-up/under Campaign Imirage, Inc.
 
2004 Christian Dior Best Consumer Goods Rich-media Campaign she communications
 
2003 ThermaSilk Roadblock Campaign Best Consumer Goods Animated Banner Campaign digital@jwt
 
2003 Neuros CES Press Announcement Best Consumer Goods Email Marketing Campaign Using Html Small Army
 
2003 Physique Email Newsletter Best Consumer Goods Email Marketing Message Using Html Procter & Gamble - imc˛
 
2003 Sierra Mist Best Consumer Goods Email Marketing Message Using Rich Media Tribal DDB - Dallas
 
2003 Pringles Spud Boxing Best Consumer Goods Interactive Application Grey Interactive
 
2003 Pure Zone Yahoo! Broadcast Best Consumer Goods Interactive Broadcast/streaming Advertisement Nurun New-York
 
2003 Snuggle Smell the Purple Best Consumer Goods Interstitial Advertisement DraftDigital
 
2003 California Avocado Commission – Recipe Subscription Program Best Consumer Goods Newsletter Html Email Campaign Inter@ctivate, Inc.
 
2003 Cool Kids Campaign Best Consumer Goods Pop-up/under Advertisement The MaMaMedia Creative & Production Team & Fastbridge Agency
 
2003 Avery Clean Edge Best Consumer Goods Rich-media Advertisement Apollo Interactive, Inc.
 

 

 

 

 

 

 

 

The Internet Advertising Competition Awards evaluates all forms of online advertising including:

Online AdOnline Campaign
Rich Media Online AdRich Media Online Campaign
Email MessageEmail Message Campaign
Online Newsletter CampaignMicrosite/Landing Page
WebsiteInteractive Application
Mobile ApplicationOnline Video
Integrated Ad CampaignOnline Video campaign
Social Media campaignVoice skill or action

 

To view other industry winners, please click on the link below:

| Advertising | Advocacy | Airline | Architecture | Arts | Associations | Automobile | B2B | Bank | Beverage | Biotechnology | Blockchain | Blog | Catalog | Computer: Hardware | Computer: Software | Construction | Consulting | Consumer Goods | Cooking and Recipe | Credit Union | Crypto Currency | Design | Directory or Search Engine | Education | Electronics | Employment | Energy | Entertainment | Environmental | Events | E-Zine | Faith-based | Family | Fashion or Beauty | Financial Services | Food Industry | General Interest | Government | Health Care | Healthcare Provider | Home Building | Hotel and Lodging | Information Services | Insurance | Interactive Services | International Business | Intranet | Investment | Legal | Leisure | LGBTQ | Magazine | Marketing | Manufacturing | Media | Medical | Medical Equipment | Military | Mobile | Music | Mutual Fund | News | Non-Profit | Online Community | Other | Pharmaceuticals | Photography | Political | Professional Services | Public Relations | Publishing | Radio | Real Estate | Recreation | Regional | Restaurant | Retail | SAAS | School | Science | Shopping | Small Business | Sports | Technology | Telecommunication | Transportation | Travel | University