The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

VML


GET IRISH NOW

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Best Consumer Goods Microsite/landing Page

Irish Spring, a trusted bar soap brand with a rich reputation, embarked on an advertising campaign to support its launch of body wash. VML developed a campaign microsite, GetIrishNow.com, a departure from the traditional brand to reach a younger and decidedly “cooler” male audience. In creating the campaign site, we harnessed the ability of the internet to attract attention and interest through relevant technologies.

Contributors:

Creative Director: Elizabeth Rooney
Art Director: Rob Kaszuba
Assoc Creative Director: Frances Kepes
Sr Interactive Producer: Ryan Doll
Technical Engagement Lead: Sam Kinnamon
Executive Creative Director: Deborah Vandeven

VML

Location: USA