The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BGT PARTNERS & SONY ELECTRONICS


SONY ELECTRONICS (SEL) EMPLOYEE INTRANET REDESIGN

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Best Intranet Microsite/landing Page

Sony engaged BGT to redesign The Sony Electronics (SEL) employee intranet, known as “Source”, the official employee intranet for all SEL employees across North America.

This project was designed to unify employee communications and access to knowledge tools – increasing access and reducing the costs of managing multiple regional intranets. SEL needed a taxonomy that would streamline existing content into one site – and a visual design and portal system that would scale to support new sites without significant rework or financial investment in future releases.

With the new site, support and maintenance costs have decreased dramatically, as there is now only one site to support. Additionally, the value and relevance of the site has increased as the business now trusts Source as the official place to turn for company information.

The principal audiences are the business groups -- non-manufacturing or non-store employees -- within Sony Electronics. From marketing and operations to sales and product teams, Source is designed to support a diverse user community. Close to 10,000 users in North America access Source through their web browser. The user group should continue to grow as individual groups leverage the Source platform and design system for new departmental sub-sites.

In addition, SEL’s corporate communications team who manages and creates daily content for the site is investigating translating areas of the site into Spanish to increase usage by employees based in Mexico.

Contributors:

BGT PARTNERS

Location: United States