The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

STUDIO ONE NETWORKS


DAILY HAIRCAST

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Best Fashion Or Beauty Interactive Application

Having a bad hair day? You should have consulted “The Daily Hair Cast” before leaving the house. This elegantly designed free app makes it easy to choose the best hair treatment and style for any hair type, no matter what Mother Nature throws your way. Click on the app’s icon; enter your hair type and ZIP code, and you get instant hair style advice based on your hair type and the local weather. An ideal on-the-go resource for the on-the go woman The Daily Hair Cast was an immediate mobile and web hit. Launched last November 2010, The Daily Hair Cast is downloaded more than 100 times a day, while microsite traffic continues to grow. The app garners it 4.5 out of 5 stars on the Android Marketplace and the number of repeat visitors suggests women are making the Hair Cast part of their daily routine. The app is available for the iPhone, iPad, Android and Blackberry mobile devices. Creative and concise, The Daily Haircast is leading the interactive marketing revolution, delivering needed information (weather) to targeted audiences (on-the-go women) with content they can use (beauty tips) – all in branded container.

Contributors:

STUDIO ONE NETWORKS

Location: United States