The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Consumer Goods Integrated Ad Campaign
How many crisps are in a Pringles® can? We'll give you 100 guesses. Pringles was looking for a way to push a value message in a down economy. We decided to let consumers do it for us. The question: How do you enjoy Pringles? The response: hundreds of texts, photos, and videos demonstrating endless ways to enjoy Pringles. Responses to this simple question were featured in rich-media banners, on Facebook, Twitter, YouTube, and Flickr, and were housed on the campaign minisite. Multiple channels, one message: 100 crisps in every can, 100 ways to enjoy Pringles. The result: proof you get more for your money with every can.
Contributors:
| Executive Creative Director: | Jason Bender |
| Associate Creative Director: | George Alexander |
| Art Director: | Rosie McGuire |
| Associate Copy Director: | Jen Dombrowski |
| Associate Experience Designer: | Paul Dehmer |
| Associate Interactive Director: | Brad Mahler |
| Senior Experience Planner: | Emily Charek |
| Senior Client Service Manger: | Nicole Scharlach |
| Senior Project Manager: | Betsy Hussey |
BRIDGE WORLDWIDE
Location: USA