Best Health Care Online Campaign

Since type 1 diabetes was first discovered, a diagnosis has always come as a shock—with the sudden onset of symptoms and often with life-threatening health complications. But Sanofi knew that we could change that—with 1 blood test that can spot type 1 before symptoms appear. So we launched a groundbreaking campaign to completely change the way people diagnose type 1 diabetes. It began with a powerful call to action: Screen it like you mean it. With a bold and deeply relevant approach, we got people to rethink their type 1 diabetes risk and showed them how screening could help them take charge of their health. But we didn’t stop there. We activated the community to screen through The 1 Pledge movement. A powerful movement starts with powerful voices. So we tapped celebrities and influencers to share personal stories about how type 1 has affected them and how screening could have changed their lives. And on the first day of National Diabetes Awareness month, The 1 Pledge took over Times Square with a show-stopping live event. Hundreds of thousands of people watched—in person and virtually, with the first ever pharma YouTube livestream. And in just 8 weeks, the campaign reached 700 million+ impressions, 2 million+ site visits, a 300% increase in search for type 1 diabetes screening, and 52% share of voice in all type 1 diabetes conversations. But we’re just getting started. So join the movement, take The 1 Pledge, and screen it like you mean it.

Contributors:

Chief Creative Officer:	Dina Peck
SVP, Managing Director:	James Hens
EVP, Group Creative Director:	Matthew Sherwood
SVP, Creative Director:	Olivia Browne
VP, Associate Creative Director:	Matt Nuzzi
VP, Group Copy Supervisor:	Abby Belani
VP, Group Copy Supervisor:	Michaela Berkon
VP, Art Supervisor:	Tatiana Girman
VP, Art Supervisor:	Bona Jeong
VP, Supervising Producer:	Hilary Becker

PATIENTS & PURPOSE

Location: United States