Best Health Care Social Media Campaign

Our team launched a TikTok ad series targeting COVID-19 vaccine-hesitant individuals and those potentially not convinced about mRNA vaccines. With 31% of people ages 5 and up in the US not having completed their primary vaccine series and 69% needing to receive a booster dose, we knew we had to educate this audience about Novavax and its protein-based vaccine technology. Our ads were designed to engage and inform the 135 million US users on TikTok. The series was hugely successful, with click-through rates way above
benchmarks.

Contributors:

Chief Creative Officer:	Dina Peck
Associate Partner, Group Creative Director:	Tom Galati
SVP, Associate Creative Director, Copy:	Caroline Fish
VP, Copy Supervisor:	Wayne Rodgers
VP, Group Art Supervisor:	Danielle St. Pierre
VP, Art Supervisor:	Javier Chacin
VP, Group Account Director:	Alana Rosenberg
VP, Group Account Supervisor:	Megan Nehila
Video Editor:	Nate Platzner
VP Director, Social:	Eileen Campos

PATIENTS & PURPOSE

Location: United States