Best Telecommunication Email Message Campaign

T-Mobile launches epic win

DYNAMIC CTA AND OFFER PLACEMENT DRIVE REMARKABLE RESULTS

THE TARGET
T-Mobile customers, in particular Samsung Galaxy owners, who are in the market for an upgrade and are considering a Samsung Galaxy smartphone during the 2022 NPI Launch. Customers included both Magenta base and Sprint Legacy.

THE CHALLENGE
In a nutshell, we were asked to drive brand preference with customers looking to upgrade their Android phone. We would need to highlight how T-Mobile is the largest 5G network with the best experience on the latest Samsung Galaxy series phones, in a 3-part email campaign. Our challenge was twofold. First, reinforcing to the base that T-Mobile is the best option for choice and value. Second, recommitting Sprint customers with better than new offers.

THE ANSWER
Testing, and lots of it. Plus, developing a story to engage and encourage customers to upgrade using their rich smartphone offers. And ultimately, employing intriguing, un-pushy CTAs and Subject Lines to create clicks and optimize full lift across all modules and touches.

See full entry for the work, testing and results.

Contributors:

Executive Creative Director:	Kris Geist
Director of Creative Strategy::	Rich Patterson
Creative Director:	Emily Preston
Design:	Annabelle Smoot, Kieran Grant, Sam Stone
Copy:	Aron Liebig & Marie Schultz
Traffic Manager::	Amy Lee
Senior Strategy Director:	Heather Anding
Director of Analytics:	Phillip Eby
Account Manager:	Jeff Minbiole
Account Managers:	Nick Lencioni & Ana Altimira

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.