The Web Marketing Association is proud to present this 2022 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BCE SELF SERVE DIGITAL TEAM


VIRGIN PLUS MY ACCOUNT APP

Share to Facebook  Share to Twitter  More...  More...

 

Best Telecommunication Mobile Application

Introducing the newly rebranded and improved Virgin Plus My Account app!

To better reflect its growth from a Wireless service provider to also include TV and Internet, Virgin Mobile became Virgin Plus in 2021. With these new services came the need to expand the app functionality to reflect this evolution, and accelerate the launch of cutting edge functionality empowering members to support and manage a wide range of new Virgin plus services.

Some of the key new functional launches in 2021 include:

• Virtual Repair in app. With the new Virgin plus brand extending to TV and Internet, the app launched real-time diagnostics and proactive repairs with just a single tap, encouraging digital first troubleshooting and reducing the need for tech visits and calls
• Appointment management for upcoming repairs; enabling real-time technician tracking, messaging and rescheduling.
• eChat and Virtual Assistant support for any account or technical issue

For more information on how we've improved the Virgin Plus My Account app, please view the following video below (watch from the 1:17 mark to the 1:33 mark). https://drive.google.com/file/d/1l3MO4JmF1d87fCTaG1KKd3-idGHw7GWS/view?form=MY01SV&OCID=MY01SV

Contributors:

VP of Digital: Alain Dadoun
Program and Delivery Directors: Roberto Lancione, Ashish Saxena & Robyn Lamarre
Program Manager: Helene Moukannas
Product Manager: Jeremie Racine
Product Owners: V. Fellegi, M. Fellegi, L. Cloutier, Y. Smili, P. Fournier , F. Landry, N. Langovisth , R. Simon
UX Design: William Sanderson, David Deskin, Piero Lopane
Engineering and Development Managers: Yvan Stern-Plaza, Karanjit Singh
Quality Assurance : Giulio Bisante, Shelender Awasthi
Marketing Communications: Sinthu Maria Antony, Janice Thomas

BELL CANADA

Location: Canada