Best Insurance Interactive Application

The digital Long-term Care Guide was developed by our team to help over 10,000 Ameriprise advisors lead productive conversations with clients around what long-term care is, potential costs of care and funding sources. Whether it’s through a face-to-face conversation or a virtual meeting, we focused on creating a tool that was intuitive for the advisor to use and would help clients think through their long-term care plan from a different perspective. The guide was designed for advisors to:
* Follow the guide’s navigational flow for the full experience or choose to jump to specific sections.

* Use the built-in surveys and calculator to generate personalized results with easy-to-read visuals for clients.

* Easily explain the benefits, risks and considerations of key funding options by comparing sources within the flexible table format.

* At the end of the conversation print or save and email a customized PDF output to clients that summarizes what they discussed.

The Long-term Care Guide was the first of our digital insurance guides to be developed in our new RiverSource visual brand identity – lending a sophisticated and professional look to the tool Ameriprise advisors can be proud to use with clients.

Contributors:

Sr. Product Marketing Manager:	Linda Knutson
Sr. Director:	Steve Riesterer
Sr. Director:	Jameson Wakefield
Sr. Business Program Manager:	Marta Jenkins
Sr. Digital Marketing Manager:	Steve Hagen
Sr. Business Analyst:	Kirk McKinley
Sr. Graphic Designer:	Darlene Wood

RIVERSOURCE

Location: United States of America