The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

PIONEER & THESE DAYS


YOUTUBE STEEZ DANCE BATTLE

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Best Electronics Rich Media Online Ad

Pioneer Steez is a series of portable audio devices targeted directly to street dancers. To promote the Steez devices and reach out to the street dancers, we organised a Dance Battle on Youtube. As street dancers love to show their skills, we just invited them to download a track and post a video with their moves. Each video was put into a battle with another contestant to decide once and for all who was the best performer. The page visitors decided which dancer ruled the competition. The battle turned out to be a great showcase space with nice with great video's for street dancers by street dancers.

Contributors:

Art Director: Eline Thissen
Copywriter: Bjorn Blockx
Designer: Frederik Severijns
Developer: Xavier Vermeieren
Developer: Stijn Van Minnebruggen
Account Manager: Raphael Nolens
Project Manager: Nils Sonck
Creative Director: Samuel De Volder
Copywriter/Information Architect: Jelle Annaars

THESE DAYS

Location: Belgium