The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SAATCHI & SAATCHI LA


YARIS THROWBACK BANNER GAME

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Best Automobile Rich Media Online Campaign

As a component of Yaris' decidedly understated "It's A Car!" campaign, we created a series of web banners with secret bonus games hidden within them.

At first glance, the banners appeared static. However, sharp-eyed users noticed a hovering box that looked slightly out of place. When clicked upon, this hidden trigger caused the banner to pixelate and transform into a classic console-style video game. Players were able navigate the Yaris through one of three separate games, each an homage to famous bonus levels from the past.

Contributors:

Executive Creative Director: Margaret Keene
Executive Creative Director: Chris Adams
Creative Director: Dylan Schwartz
ACD Art Director: David Hays
Art Director: Jonathan Granewich, Avery Oldfield
Copywriter: Scott Reedy, Adam Wolinsky
Director of Integrated Production/Multimedia: Tanya LeSieur
Executive Integrated Producer : Matthew Kinney
Associate Integrated Producer: Andrew Slough
Account Director: Marisstella Marinkovic

SAATCHI & SAATCHI LA

Location: USA