Best Bank Rich Media Online Ad

In support of an ongoing Smart Cash Credit Card campaign created to drive traffic for new card applications, MBNA launched a set of static, rich media, expandable and smart/interactive ad campaigns.

In addition to these campaigns, MBNA also ran several large media buys (through Yahoo!) specifically to push traffic heavily over several single-day campaigns – all with creative support and development by BlueRush.

These campaigns focused on full-page takeovers of Yahoo!’s login page and homepage for prime real estate traffic; including full layouts, gutter designs, animated and interactive Rich Media ad units.

BlueRush created high-impact, integrated and brand-consistent messages to deliver on the client’s intentions for this campaign.

Contributors:

BLUERUSH

Location: Canada